Moments iQ Expertise with AudienceStream example

In the following example, we embed an experience on an electronics site to ask the visitor about their level of expertise. The visitor’s response is then enriched in their visitor profile. This helps determine their familiarity with the product line, which can be used to personalize recommendations for additional services and products, such as home installation services, speaker cables, or extended warranties.

Requirements

This example requires the following:

• Moments iQ.
• Tealium AudienceStream.
• The most recent version of the Tealium Collect tag.

Step 1: Create tag

The following experience appears on the home page.

Create a Moments iQ experience for the first engagement with the visitor by adding a Tealium Moments iQ tag with the following properties:

• Title: Visitor expertise
• Experience Placement: Center
• Experience Type: Embedded
• Experience Position: After Begin
• Redirect Opens Tab: False
• Header Text: Expertise
• Main Text: Help us to get to know you
• Question Text: What is your experience level with home theater equipment?
• Answer Type: Radio button
• Answers: Professional|Advanced|Basic|None

Under Placement Selector, enter the CSS property where you want the experience to load (for example, div.col-main).

Create load rule

To load the experience only on the home page, create the following rule:

Step 2: Create AudienceStream attributes

To configure AudienceStream to enrich attributes with the values from the experiences, use the following steps:

1. If they do not exist already, create the following attributes:
   • Customer_Expertise as a string visit attribute that has a rule that stores the value of momentsiq_answer1.
2. If they do not exist already, create the following badges:
   • Beginner which checks if the value of the Customer_Expertise visit attribute is None.
   • Basic which checks if the value of the Customer_Expertise visit attribute is Basic.
   • Advanced which checks if the value of the Customer_Expertise visit attribute is Advanced.
   • Professional which checks if the value of the Customer_Expertise visit attribute is Professional.

Since multiple Moments iQ experiences may be created over time, you must ensure that tealium_event values from different experiences enrich only the intended attributes.

Update the rule for the Customer_Expertise visit attribute to check if momentsiq_id matches the UID of the specific experience created in this example. This ensures that only the correct experience updates the Customer_Expertise attribute.

In this example, the tag UID is 123:

Results

When the visitor loads the home page, the experience is embedded at the beginning of the div.col-main element.

When the customer answers the question, their answer is stored in their visitor profile and they are assigned a badge based on their expertise level.