Amazon Ads Data Manager Connector Setup Guide
This article describes how to set up the Amazon Ads Data Manager connector.
Batch Limits
This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 10,000
- Max time since oldest request: 60 minutes
- Max size of requests: 2 MB
Configuration
Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About: Connectors.
After adding the connector, configure the following settings:
- API Base URL
- Select your API Base URL.
- Amazon Ads Data Manager ID
- Your Ads data manager (ADM) Manager ID. To find it, click Manager Account in the upper-right menu of the ADM UI.
Actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Add Visitor to Audience | ✓ | ✓ |
| Remove Visitor from Audience | ✓ | ✓ |
Enter a name for the action and select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Add Visitor to Audience
Parameters
| Parameter | Description |
|---|---|
| Audience Dataset | Select your ADM audience dataset. Click Create Audience Dataset to create an ADM audience dataset. |
External User ID
| Parameter | Description |
|---|---|
| External ID | This is an external user identifier defined by data providers. |
| External ID (apply SHA256 hash) | Use this parameter if you’d like the connector to hash the external ID value before sending to Amazon. |
User Identifiers
| Parameter | Description |
|---|---|
| Email Address (already SHA256 hashed) | Provide an email address, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Email Address (apply SHA256 hash) | Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Phone Number (already SHA256 hashed) | Provide a phone number, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Phone Number (apply SHA256 hash) | Provide a plain text phone number and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| First Name (already SHA256 hashed) | Provide a first name, already whitespace trimmed, lowercased, and SHA256 hashed. |
| First Name (apply SHA256 hash) | Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Last Name (already SHA256 hashed) | Provide a last name, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Last Name (apply SHA256 hash) | Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Address (already SHA256 hashed) | Provide an address, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Address (apply SHA256 hash) | Provide a plain text address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| City (already SHA256 hashed) | Provide a city, already whitespace trimmed, lowercased, and SHA256 hashed. |
| City (apply SHA256 hash) | Provide a plain text city and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| State (already SHA256 hashed) | Provide a state, already whitespace trimmed, lowercased, and SHA256 hashed. |
| State (apply SHA256 hash) | Provide a plain text state and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Postal Code (already SHA256 hashed) | Provide a postal code, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Postal Code (apply SHA256 hash) | Provide a plain text postal code and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| MAID | The mobile advertising ID. |
| LiveRamp ID | The LiveRamp ID. |
Country Code
| Parameter | Description |
|---|---|
| Country Code | The country code is 2 character string in the ISO 3166 format that indicates from which country the data was collected. A country code added at the record-level supersedes a country code added at the audience level. |
| IP Address | IP Address is used to determine country for members added to this audience. |
Remove Visitor from Audience
Parameters
| Parameter | Description |
|---|---|
| Audience Dataset | Select the ADM Audience Dataset. |
External User ID
| Parameter | Description |
|---|---|
| External ID | This is an external user identifier defined by data providers. |
| External ID (apply SHA256 hash) | Use this parameter if you’d like the connector to hash the external ID value before sending to Amazon. |
User Identifiers
| Parameter | Description |
|---|---|
| Email Address (already SHA256 hashed) | Provide an email address, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Email Address (apply SHA256 hash) | Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Phone Number (already SHA256 hashed) | Provide a phone number, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Phone Number (apply SHA256 hash) | Provide a plain text phone number and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| First Name (already SHA256 hashed) | Provide a first name, already whitespace trimmed, lowercased, and SHA256 hashed. |
| First Name (apply SHA256 hash) | Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Last Name (already SHA256 hashed) | Provide a last name, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Last Name (apply SHA256 hash) | Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Address (already SHA256 hashed) | Provide an address, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Address (apply SHA256 hash) | Provide a plain text address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| City (already SHA256 hashed) | Provide a city, already whitespace trimmed, lowercased, and SHA256 hashed. |
| City (apply SHA256 hash) | Provide a plain text city and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| State (already SHA256 hashed) | Provide a state, already whitespace trimmed, lowercased, and SHA256 hashed. |
| State (apply SHA256 hash) | Provide a plain text state and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| Postal Code (already SHA256 hashed) | Provide a postal code, already whitespace trimmed, lowercased, and SHA256 hashed. |
| Postal Code (apply SHA256 hash) | Provide a plain text postal code and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
| MAID | The mobile advertising ID. |
| LiveRamp ID | The LiveRamp ID. |
This page was last updated: June 5, 2025