Amazon Ads Data Manager Connector Setup Guide
This article describes how to set up the Amazon Ads Data Manager connector.
Batch Limits
This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 10,000
- Max time since oldest request: 60 minutes
- Max size of requests: 2 MB
Configuration
Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About: Connectors.
After adding the connector, configure the following settings:
- API Base URL
- Select your API Base URL.
- Amazon Ads Data Manager ID
- Your Ads data manager (ADM) Manager ID. To find it, click Manager Account in the upper-right menu of the ADM UI.
Actions
Action Name | AudienceStream | EventStream |
---|---|---|
Add Visitor to Audience | ✓ | ✓ |
Remove Visitor from Audience | ✓ | ✓ |
Enter a name for the action and select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Add Visitor to Audience
Parameters
Parameter | Description |
---|---|
Audience Dataset | Select your ADM audience dataset. Click Create Audience Dataset to create an ADM audience dataset. |
External User ID
Parameter | Description |
---|---|
External ID (apply SHA256 hash) | Use this parameter if you’d like the connector to hash the external ID value before sending to Amazon. |
External ID (already SHA256 hashed) | Provide an external ID, already whitespace trimmed, lowercased, and SHA256 hashed. |
User Identifiers
Parameter | Description |
---|---|
Email Address (already SHA256 hashed) | Provide an email address, already whitespace trimmed, lowercased, and SHA256 hashed. |
Email Address (apply SHA256 hash) | Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Phone Number (already SHA256 hashed) | Provide a phone number, already whitespace trimmed, lowercased, and SHA256 hashed. |
Phone Number (apply SHA256 hash) | Provide a plain text phone number and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
First Name (already SHA256 hashed) | Provide a first name, already whitespace trimmed, lowercased, and SHA256 hashed. |
First Name (apply SHA256 hash) | Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Last Name (already SHA256 hashed) | Provide a last name, already whitespace trimmed, lowercased, and SHA256 hashed. |
Last Name (apply SHA256 hash) | Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Address (already SHA256 hashed) | Provide an address, already whitespace trimmed, lowercased, and SHA256 hashed. |
Address (apply SHA256 hash) | Provide a plain text address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
City (already SHA256 hashed) | Provide a city, already whitespace trimmed, lowercased, and SHA256 hashed. |
City (apply SHA256 hash) | Provide a plain text city and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
State (already SHA256 hashed) | Provide a state, already whitespace trimmed, lowercased, and SHA256 hashed. |
State (apply SHA256 hash) | Provide a plain text state and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Postal Code (already SHA256 hashed) | Provide a postal code, already whitespace trimmed, lowercased, and SHA256 hashed. |
Postal Code (apply SHA256 hash) | Provide a plain text postal code and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
MAID | The mobile advertising ID. |
LiveRamp ID | The LiveRamp ID. |
Country Code
Parameter | Description |
---|---|
Country Code | The country code is 2 character string in the ISO 3166 format that indicates from which country the data was collected. A country code added at the record-level will supersede a country code added at the audience level. |
IP Address | IP Address is used to determine country for members added to this audience. |
Remove Visitor from Audience
Parameters
Parameter | Description |
---|---|
Audience Dataset | Select the ADM Audience Dataset. |
External User ID
Parameter | Description |
---|---|
External ID (apply SHA256 hash) | Use this parameter if you’d like the connector to hash the external ID value before sending to Amazon. |
External ID (already SHA256 hashed) | Provide an external ID, already whitespace trimmed, lowercased, and SHA256 hashed. |
User Identifiers
Parameter | Description |
---|---|
Email Address (already SHA256 hashed) | Provide an email address, already whitespace trimmed, lowercased, and SHA256 hashed. |
Email Address (apply SHA256 hash) | Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Phone Number (already SHA256 hashed) | Provide a phone number, already whitespace trimmed, lowercased, and SHA256 hashed. |
Phone Number (apply SHA256 hash) | Provide a plain text phone number and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
First Name (already SHA256 hashed) | Provide a first name, already whitespace trimmed, lowercased, and SHA256 hashed. |
First Name (apply SHA256 hash) | Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Last Name (already SHA256 hashed) | Provide a last name, already whitespace trimmed, lowercased, and SHA256 hashed. |
Last Name (apply SHA256 hash) | Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Address (already SHA256 hashed) | Provide an address, already whitespace trimmed, lowercased, and SHA256 hashed. |
Address (apply SHA256 hash) | Provide a plain text address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
City (already SHA256 hashed) | Provide a city, already whitespace trimmed, lowercased, and SHA256 hashed. |
City (apply SHA256 hash) | Provide a plain text city and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
State (already SHA256 hashed) | Provide a state, already whitespace trimmed, lowercased, and SHA256 hashed. |
State (apply SHA256 hash) | Provide a plain text state and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Postal Code (already SHA256 hashed) | Provide a postal code, already whitespace trimmed, lowercased, and SHA256 hashed. |
Postal Code (apply SHA256 hash) | Provide a plain text postal code and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
MAID | The mobile advertising ID. |
LiveRamp ID | The LiveRamp ID. |
This page was last updated: June 2, 2025