Google Ads Store Sales Connector Setup Guide
This article describes how to set up the Google Ads Store Sales connector.
API Information
This connector uses the following vendor API:
- API Name: Google Ads API
- API Version: v17
- API Endpoint:
https://googleads.googleapis.com/ - Documentation: Google Ads API
Connector Actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Upload Transaction | ✗ | ✓ |
| Upload Transaction (Multiple Identifiers) | ✗ | ✓ |
Configure Settings
Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.
When you add this connector you are prompted to accept the vendor’s data platform policy.
After adding the connector, configure the following settings:
- Customer ID
Required: The Google Ads account customer ID. - Manager Customer ID
Optional. If you are accessing the account on behalf of a client, the Manager Customer ID must be set. You can find your Customer ID by logging into Google Ads and going to Preferences > Access & Security > Manager.
Action settings - parameters and options
Enter a name for the action and select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Action - Upload Transaction
Batch Limits
This action uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 100000
- Max time since oldest request: 60 minutes
- Max size of requests: 40 MB
Parameters
| Parameter | Description |
|---|---|
| Conversion Action | Conversion action must be of the type STORE_SALES or STORE_SALES_DIRECT_UPLOAD. |
User Identifiers
| Parameter | Description |
|---|---|
| Address Info: Country Code | The country code in the user’s address using the two-letter ISO-3166-1 alpha-2 format. |
| Address Info: First Name (already SHA256 hashed) | Provide the user’s first name that has been already whitespace trimmed, lowercase, and SHA256 hashed. |
| Address Info: First Name (apply SHA256 hash) | rovide a plain text first name for the user and the connector will whitespace trim, lowercase, and hash this value using a SHA256 hash. |
| Address Info: Last Name (already SHA256 hashed) | Provide the user’s last name that has been already whitespace trimmed, lowercase, and SHA256 hashed. |
| Address Info: Last Name (apply SHA256 hash) | Provide a plain text last name for the user and the connector will whitespace trim, lowercase, and hash this value using a SHA256 hash. |
| Address Info: Postal Code | Postal code of the user’s address. |
| Email Address (already SHA256 hashed) | Provide an email address for the user that has been already whitespace trimmed, lowercased, and SHA256 hashed. |
| Email Address (apply SHA256 hash) | Provide a plain text email address for the user and the connector will whitespace trim, lowercase, and hash this value using a SHA256 hash. |
| Phone Number (already SHA256 hashed) | Provide a phone number for the user that has been already whitespace trimmed and SHA256 hashed. |
| Phone Number (apply SHA256 hash) | Provide a plain text phone number for the user and the connector will whitespace trim and hash this value using a SHA256 hash. |
| Third Party User ID | A third party-assigned user ID. |
Transaction Data
| Parameter | Description |
|---|---|
| Transaction DateTime | (Required) Timestamp when the transaction occurred in the format: YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. |
| Transaction Amount | (Required) Transaction amount in micros, where one million is equivalent to one currency unit. |
| Currency Code | (Required) The transaction currency code in an ISO-4217 three-letter format. |
| Transaction Upload Fraction | (Required) The ratio of sales uploaded compared to the overall sales associated with a customer. This value must be between 0 and 1 (excluding 0). For example, if you upload half the sales that you are able to associate with a customer, this value would be 0.5. |
| Transaction Order ID | The transaction order ID. |
| Custom Key | Name of the store sales custom variable key. A predefined key that can be applied to the transaction and then later used for custom segmentation in reporting. |
| Custom Value | Value of the custom variable for each transaction. |
| Store Code | Unique store ID previously uploaded to Google. |
| Item ID | A unique identifier of a product. It can be either the Merchant Center Item ID or GTIN (Global Trade Item Number). |
| Quantity | The number of items sold. If not set, the default is 1. |
| Country Code | Common Locale Data Repository (CLDR) territory code of the country associated with the feed where your items are uploaded. |
| Language Code | ISO 639-1 code of the language associated with the feed where your items are uploaded |
| Merchant ID | ID of the Merchant Center Account. |
Consent
The connector sends the value of GRANTED for adUserData and adPersonalization consent by default. To override the default, map a relevant EventStream attribute to Ad User Data Consent and/or Ad Personalization Consent with a value of DENIED.
| Parameter | Description |
|---|---|
| Ad User Data Consent | Consent for ad user data. The default value is GRANTED. Valid values are GRANTED and DENIED. |
| Ad Personalization Consent | Consent for ad personalization. The default value is GRANTED. Valid values are GRANTED and DENIED. |
Action - Upload Transaction (Multiple Identifiers)
Batch Limits
This action uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 33000
- Max time since oldest request: 60 minutes
- Max size of requests: 40 MB
Parameters
| Parameter | Description |
|---|---|
| Conversion Action | Conversion action must be of the type STORE_SALES or STORE_SALES_DIRECT_UPLOAD. |
User Identifiers
| Parameter | Description |
|---|---|
| Address Info: Country Code | The country code in the user’s address using the two-letter ISO-3166-1 alpha-2 format. |
| Address Info: First Name (already SHA256 hashed) | Provide the user’s first name that has been already whitespace trimmed, lowercase, and SHA256 hashed. |
| Address Info: First Name (apply SHA256 hash) | rovide a plain text first name for the user and the connector will whitespace trim, lowercase, and hash this value using a SHA256 hash. |
| Address Info: Last Name (already SHA256 hashed) | Provide the user’s last name that has been already whitespace trimmed, lowercase, and SHA256 hashed. |
| Address Info: Last Name (apply SHA256 hash) | Provide a plain text last name for the user and the connector will whitespace trim, lowercase, and hash this value using a SHA256 hash. |
| Address Info: Postal Code | Postal code of the user’s address. |
| Email Address (already SHA256 hashed) | Provide an email address for the user that has been already whitespace trimmed, lowercased, and SHA256 hashed. |
| Email Address (apply SHA256 hash) | Provide a plain text email address for the user and the connector will whitespace trim, lowercase, and hash this value using a SHA256 hash. |
| Phone Number (already SHA256 hashed) | Provide a phone number for the user that has been already whitespace trimmed and SHA256 hashed. |
| Phone Number (apply SHA256 hash) | Provide a plain text phone number for the user and the connector will whitespace trim and hash this value using a SHA256 hash. |
| Third Party User ID | A third party-assigned user ID. |
Transaction Data
| Parameter | Description |
|---|---|
| Transaction DateTime | (Required) Timestamp when the transaction occurred in the format: YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. |
| Transaction Amount | (Required) Transaction amount in micros, where one million is equivalent to one currency unit. |
| Currency Code | (Required) The transaction currency code in an ISO-4217 three-letter format. |
| Transaction Upload Fraction | (Required) The ratio of sales uploaded compared to the overall sales associated with a customer. This value must be between 0 and 1 (excluding 0). For example, if you upload half the sales that you are able to associate with a customer, this value would be 0.5. |
| Transaction Order ID | The transaction order ID. |
| Custom Key | Name of the store sales custom variable key. A predefined key that can be applied to the transaction and then later used for custom segmentation in reporting. |
| Custom Value | Value of the custom variable for each transaction. |
| Store Code | Unique store ID previously uploaded to Google. |
| Item ID | A unique identifier of a product. It can be either the Merchant Center Item ID or GTIN (Global Trade Item Number). |
| Quantity | The number of items sold. If not set, the default is 1. |
| Country Code | Common Locale Data Repository (CLDR) territory code of the country associated with the feed where your items are uploaded. |
| Language Code | ISO 639-1 code of the language associated with the feed where your items are uploaded |
| Merchant ID | ID of the Merchant Center Account. |
Consent
The connector sends the value of GRANTED for adUserData and adPersonalization consent by default. To override the default, map a relevant EventStream attribute to Ad User Data Consent and/or Ad Personalization Consent with a value of DENIED.
| Parameter | Description |
|---|---|
| Ad User Data Consent | Consent for ad user data. The default value is GRANTED. Valid values are GRANTED and DENIED. |
| Ad Personalization Consent | Consent for ad personalization. The default value is GRANTED. Valid values are GRANTED and DENIED. |
This page was last updated: December 12, 2024