Google Analytics 4 Measurement Protocol Connector Setup Guide | Server-Side Connectors

The Google Analytics 4 Measurement Protocol is intended to augment existing events collected using gtag, GTM, or Firebase. Some event and parameter names are reserved for automatic collection and cannot be sent by the Measurement Protocol. The Google Analytics 4 Measurement Protocol connector can be used to send events to Google Analytics without using gtag, GTM, or Firebase, but only partial reporting may be available.

Connector Actions

Action Name	AudienceStream	EventStream
Send PageView Event (gtag.js) Deprecated	✓	✓
Send Event (gtag.js)	✓	✓
Send Firebase Event	✓	✓

The Send PageView Event action is now deprecated. Use the Send Event action to send a page_view event.

The Google Analytics 4 Measurement Protocol supplies the following endpoint for validating events: https://google-analytics.com/debug/mp/collect?. The Tealium Google Analytics 4 Measurement Protocol connector uses this endpoint during Trace, giving you insights into the validation of the event data. You can view Google Analytics 4 Measurement Protocol validation messages in the HTTP Response Content of the API call within Trace.

Configure Settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

API Secret (Required)
An API Secret generated in the Google Analytics UI. To create a new secret, navigate to: Admin > Data Streams > choose your stream > Measurement Protocol > Create.
Measurement ID (Optional)
The measurement ID associated with a stream. Found in the Google Analytics UI under: Admin > Data Streams > choose your stream > Measurement ID.
Firebase App ID (Optional)
The Firebase App ID. The identifier for a Firebase app. Found in the Firebase console under: Project Settings > General > Your Apps > App ID.

Action Settings - parameters and options

Enter a name for the action and select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

For more information, see Google: Send Measurement Protocol events to Google Analytics.

Mapping client ID

Client ID is a required parameter for web-based events that uniquely identifies a user instance of a web client.

Google Analytics stores the client ID in a cookie named _ga. The format of this cookie is GA1.2.12349876.1500644855 where the client ID is 12349876.150064485. You should get the clientId value directly from the Google Analytics tracker.

The connector will not send any consent signals by default. If you don’t specify consent, then Google Analytics will use the consent settings from corresponding online interactions for the client instance. Consent states are either granted or denied when setting consent for ad_user_data and ad_personalization.

Action - Send PageView Event (gtag.js)

The Send PageView Event action is now deprecated. Use the Send Event action to send a page_view event.

Parameters

Parameter	Description
Client ID	Required. A unique identifier for a client.
Measurement ID Override	Required. The identifier for a Data Stream. This setting overrides Measurement ID used in the Configuration section.
API Secret Override	The Measurement Protocol API Secret for the data stream. This setting overrides the API Secret used in the Configuration section.
User ID	A unique identifier for a user.
Timestamp Micros	A Unix timestamp (in microseconds) for the time to associate with the event.
Non Personalized Ads	Set to `true` to indicate these events should not be used for personalized ads.

Event Parameters

Parameter	Description
Page Title	The title of the page.
Page Location	Required. The full URL to the page.

User-Provided Data

Parameter	Description
Email Address (already SHA256 hashed)	Provide an email address that has already been whitespace trimmed, lowercased, and SHA256 hashed. Remove all periods (`.`) that precede the domain name in `gmail.com` and `googlemail.com` email addresses before hashing.
Email Address (apply SHA256 hash)	Provide a plain text email address and the connector will remove all periods (`.`) that precede the domain name in `gmail.com` and `googlemail.com` email addresses, and whitespace trim, lowercase, and hash this value using SHA256 hash.
Phone Number (already SHA256 hashed)	Provide a phone number in E164 format that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Phone Number (apply SHA256 hash)	Provide a plain text phone number and the connector will remove all non-digit symbols, prefix the number with a plus sign (+), whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: First Name (already SHA256 hashed)	Provide first name that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: First Name (apply SHA256 hash)	Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: Last Name (already SHA256 hashed)	Provide last name that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: Last Name (apply SHA256 hash)	Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: Street Address (already SHA256 hashed)	Provide street address that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: Street Address (apply SHA256 hash)	Provide a plain text street address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: City	City of the user’s address.
Address Info: State	State code of the user’s address.
Address Info: Postal Code	Postal code of the user’s address.
Address Info: Country	Two-letter country code in ISO 3166-1 alpha-2 format of the user’s address.

User Properties

Parameter	Description
User Properties	User properties describe segments of user base, such as language preference or geographic location.

Items Data

Parameter	Description
Item ID	The ID of the item.
Item Name	The name of the item.
Affiliation	A product affiliation to designate a supplying company or brick and mortar store location.
Coupon	The coupon name/code associated with the item.
Currency	The currency, in 3-letter ISO 4217 format.
Discount	The monetary discount value associated with the item.
Index	The index/position of the item in a list.
Item Brand	The brand of the item.
Item Category	The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category.
Item Category 2	The second category hierarchy or additional taxonomy for the item.
Item Category 3	The third category hierarchy or additional taxonomy for the item.
Item Category 4	The fourth category hierarchy or additional taxonomy for the item.
Item Category 5	The fifth category hierarchy or additional taxonomy for the item.
Item List ID	The ID of the list in which the item was presented to the user.
Item List Name	The name of the list in which the item was presented to the user.
Item Variant	The item variant or unique code or description for additional item details/options.
Location ID	The location associated with the item. It’s recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used.
Price	The monetary price of the item, in units of the specified currency parameter.
Quantity	Item quantity.

Additional Parameters

Parameter	Description
Debug	This connector uses the GA4 debug endpoint by default when using Trace. Map a boolean value to override this behavior.

Consent states are either granted or denied. If you don’t specify consent, then Google Analytics will use the consent settings from corresponding online interactions for the client instance.

Parameter	Description
Ad User Data	Sets consent for sending user data to Google for advertising purposes.
Ad Personalization	Sets consent for personalized advertising.

Action - Send Event (gtag.js)

Parameters

Parameter	Description
Client ID	Required. A unique identifier for a client.
Measurement ID Override	Required. The identifier for a Data Stream. This setting overrides Measurement ID used in the Configuration section.
API Secret Override	The Measurement Protocol API Secret for the data stream. This setting overrides the API Secret used in the Configuration section.
User ID	A unique identifier for a user.
Timestamp Micros	A Unix timestamp (in microseconds) for the time to associate with the event.
Non Personalized Ads	Set to `true` to indicate these events should not be used for personalized ads.
Event Type	Select Event Type. For more information and a list of available events, see Google: Events.

Event Parameters

Parameter	Description
Achievement ID	The ID of the achievement that was unlocked.
Affiliation	A product affiliation to designate a supplying company or brick and mortar store location.
Campaign ID	The campaign ID.
Campaign	The name used to identify a specific promotion or strategic campaign.
Character	The character that achieved the score.
Content	The campaign content used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL.
Content Type	The type of selected content.
Coupon	The coupon name/code associated with the event.
Creative Name	The name of the promotional creative.
Creative Slot	The name of the promotional creative slot associated with the event.
Currency	Currency of the items associated with the event, in 3-letter ISO 4217 format.
Custom Event Name	The custom event name.
Group ID	The ID of the group.
Item ID	The identifier for the item that was selected or shared.
Item List ID	The ID of the list in which the item was presented to the user.
Item List Name	The name of the list in which the item was presented to the user.
Item Name	The name of the item the virtual currency is being used for.
Level (number)	The level of the character.
Location ID	The ID of the location.
Medium	The campaign medium.
Method	The method used to login/sign up/share.
Payment Type	The chosen method of payment.
Promotion ID	The ID of the promotion associated with the event.
Promotion Name	The name of the promotion associated with the event.
Score (number)	The score to post.
Search Term	The term that was searched for.
Shipping (number)	Shipping cost associated with a transaction.
Shipping Tier	The shipping tier (for example, Ground, Air, Next-day) selected for delivery of the purchased item.
Source	The campaign traffic source.
Tax (number)	Tax cost associated with a transaction.
Term	The campaign term used with paid search to supply the keywords for ads.
Transaction ID	The unique identifier of a transaction.
Value (number)	The monetary value of the event.
Virtual Currency Name	The name of the virtual currency.

User-Provided Data

Parameter	Description
Email Address (already SHA256 hashed)	Provide an email address that has already been whitespace trimmed, lowercased, and SHA256 hashed. Remove all periods (.) that precede the domain name in `gmail.com` and `googlemail.com` email addresses before hashing.
Email Address (apply SHA256 hash)	Provide a plain text email address and the connector will remove all periods (`.`) that precede the domain name in `gmail.com` and `googlemail.com` email addresses, and whitespace trim, lowercase, and hash this value using SHA256 hash.
Phone Number (already SHA256 hashed)	Provide a phone number in E164 format that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Phone Number (apply SHA256 hash)	Provide a plain text phone number and the connector will remove all non-digit symbols, prefix the number with a plus sign (`+`), whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: First Name (already SHA256 hashed)	Provide first name that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: First Name (apply SHA256 hash)	Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: Last Name (already SHA256 hashed)	Provide last name that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: Last Name (apply SHA256 hash)	Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: Street Address (already SHA256 hashed)	Provide street address that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: Street Address (apply SHA256 hash)	Provide a plain text street address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: City	City of the user’s address.
Address Info: State	State code of the user’s address.
Address Info: Postal Code	Postal code of the user’s address.
Address Info: Country	Two-letter country code in ISO 3166-1 alpha-2 format of the user’s address.

User Properties

Parameter	Description
User Properties	User properties describe segments of user base, such as language preference or geographic location.

Items Data

Parameter	Description
Item ID	The ID of the item.
Item Name	The name of the item.
Affiliation	A product affiliation to designate a supplying company or brick and mortar store location.
Coupon	The coupon name/code associated with the item.
Currency	The currency, in 3-letter ISO 4217 format.
Discount	The monetary discount value associated with the item.
Index	The index/position of the item in a list.
Item Brand	The brand of the item.
Item Category	The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category.
Item Category 2	The second category hierarchy or additional taxonomy for the item.
Item Category 3	The third category hierarchy or additional taxonomy for the item.
Item Category 4	The fourth category hierarchy or additional taxonomy for the item.
Item Category 5	The fifth category hierarchy or additional taxonomy for the item.
Item List ID	The ID of the list in which the item was presented to the user.
Item List Name	The name of the list in which the item was presented to the user.
Item Variant	The item variant or unique code or description for additional item details/options.
Location ID	The location associated with the item. We recommend using the Google Place ID that corresponds to the associated item. A custom location ID can also be used.
Price	The monetary price of the item, in units of the specified currency parameter.
Quantity	Item quantity.

Additional Parameters

Parameter	Description
Debug	This connector uses the GA4 debug endpoint by default when using Trace. Map a boolean value to override this behavior.

Parameter	Description
Ad User Data	Sets consent for sending user data to Google for advertising purposes.
Ad Personalization	Sets consent for personalized advertising.

Action - Send Firebase Event

Parameters

Parameter	Description
App Instance ID	Required.
Firebase App ID Override	Required. The identifier for a Firebase app. This setting overrides Firebase App ID used in the Configuration section.
API Secret Override	The Measurement Protocol API Secret for the data stream. This setting overrides the API Secret used in the Configuration section.
User ID	A unique identifier for a user.
Timestamp Micros	A Unix timestamp (in microseconds) for the time to associate with the event.
Non Personalized Ads	Set to `true` to indicate these events should not be used for personalized ads.
Event Type	Select Event Type. For more information and a list of available events, see Google: Events.

Event Parameters

Parameter	Description
Achievement ID	The id of the achievement that was unlocked.
Affiliation	A product affiliation to designate a supplying company or brick and mortar store location.
Campaign ID	The campaign ID.
Campaign	The name used to identify a specific promotion or strategic campaign.
Character	The character that achieved the score.
Content	The campaign content used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL.
Content Type	The type of selected content.
Coupon	The coupon name/code associated with the event.
Creative Name	The name of the promotional creative.
Creative Slot	The name of the promotional creative slot associated with the event.
Currency	Currency of the items associated with the event, in 3-letter ISO 4217 format.
Custom Event Name	The custom event name.
Group ID	The ID of the group.
Item ID	The identifier for the item that was selected or shared.
Item List ID	The ID of the list in which the item was presented to the user.
Item List Name	The name of the list in which the item was presented to the user.
Item Name	The name of the item the virtual currency is being used for.
Level (number)	The level of the character.
Location ID	The ID of the location.
Medium	The campaign medium.
Method	The method used to login/sign up/share.
Payment Type	The chosen method of payment.
Promotion ID	The ID of the promotion associated with the event.
Promotion Name	The name of the promotion associated with the event.
Score (number)	The score to post.
Search Term	The term that was searched for.
Shipping (number)	Shipping cost associated with a transaction.
Shipping Tier	The shipping tier (for example, Ground, Air, Next-day) selected for delivery of the purchased item.
Source	The campaign traffic source.
Tax (number)	Tax cost associated with a transaction.
Term	The campaign term used with paid search to supply the keywords for ads.
Transaction ID	The unique identifier of a transaction.
Value (number)	The monetary value of the event.
Virtual Currency Name	The name of the virtual currency.

User-Provided Data

Parameter	Description
Email Address (already SHA256 hashed)	Provide an email address that has already been whitespace trimmed, lowercased, and SHA256 hashed. Remove all periods (.) that precede the domain name in `gmail.com` and `googlemail.com` email addresses before hashing.
Email Address (apply SHA256 hash)	Provide a plain text email address and the connector will remove all periods (`.`) that precede the domain name in `gmail.com` and `googlemail.com` email addresses, and whitespace trim, lowercase, and hash this value using SHA256 hash.
Phone Number (already SHA256 hashed)	Provide a phone number in E164 format that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Phone Number (apply SHA256 hash)	Provide a plain text phone number and the connector will remove all non-digit symbols, prefix the number with a plus sign (`+`), whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: First Name (already SHA256 hashed)	Provide first name that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: First Name (apply SHA256 hash)	Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: Last Name (already SHA256 hashed)	Provide last name that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: Last Name (apply SHA256 hash)	Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: Street Address (already SHA256 hashed)	Provide street address that has already been whitespace trimmed, lowercased, and SHA256 hashed.
Address Info: Street Address (apply SHA256 hash)	Provide a plain text street address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Address Info: City	City of the user’s address.
Address Info: State	State code of the user’s address.
Address Info: Postal Code	Postal code of the user’s address.
Address Info: Country	Two-letter country code in ISO 3166-1 alpha-2 format of the user’s address.

User Properties

Parameter	Description
User Properties	User properties describe segments of user base, such as language preference or geographic location.

Items Data

Parameter	Description
Item ID	The ID of the item.
Item Name	The name of the item.
Affiliation	A product affiliation to designate a supplying company or brick and mortar store location.
Coupon	The coupon name/code associated with the item.
Currency	The currency, in 3-letter ISO 4217 format.
Discount	The monetary discount value associated with the item.
Index	The index/position of the item in a list.
Item Brand	The brand of the item.
Item Category	The category of the item. If used as part of a category hierarchy or taxonomy then this will be the first category.
Item Category 2	The second category hierarchy or additional taxonomy for the item.
Item Category 3	The third category hierarchy or additional taxonomy for the item.
Item Category 4	The fourth category hierarchy or additional taxonomy for the item.
Item Category 5	The fifth category hierarchy or additional taxonomy for the item.
Item List ID	The ID of the list in which the item was presented to the user.
Item List Name	The name of the list in which the item was presented to the user.
Item Variant	The item variant or unique code or description for additional item details/options.
Location ID	The location associated with the item. It’s recommended to use the Google Place ID that corresponds to the associated item. A custom location ID can also be used.
Price	The monetary price of the item, in units of the specified currency parameter.
Quantity	Item quantity.

Additional Parameters

Parameter	Description
Debug	This connector uses the GA4 debug endpoint by default when using Trace. Map a boolean value to override this behavior.

Parameter	Description
Ad User Data	Sets consent for sending user data to Google for advertising purposes.
Ad Personalization	Sets consent for personalized advertising.