iSpot TV Conversion Tracking Connector Setup Guide

How it works

iSpot TV Conversion Analytics connects TV ad exposures across more than 17 million TVs with your first-party website and app data using a tracking code. Each TV set is connected to the home network, making the home IP address accessible to iSpot. This enables iSpot to connect TV ad exposures with your data sets that are associated with IP addresses. This results in powerful closed-loop analytics around how TV creative, media and frequency drives sales and other critical KPIs. The entire process is done in a Personally Identifiable Information (PII)-compliant manner.

Connector tips

We recommend a hybrid setup using both a tag and a connector. This configuration ensures maximum data resilience, improves event matching with server-side signals, and maintains data flow continuity while retaining real-time client-side signals.

Tag documentation

• Tag Documentation: iSpot TV Cookie Matching Service Tag Setup Guide.

Connector Actions

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

• Site ID
  • The tracking code requires a unique Site ID for each unique web site or app, which will be provided by iSpot.
  • The format for Site ID is TC-1234-1, where:
    • TC represents the tracking code.
    • 1234 is the client’s account ID.
    • -1 is the site identifier, which increments per site.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Send Pixel

Parameters