Microsoft Azure Blob Storage Connector Setup Guide | Server-Side Connectors

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

Max number of requests: 100,000
Max time since oldest request: 10 minutes
Max size of requests: 100 MB

Configuration

Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

Tenant ID
- The unique identifier for your Azure Active Directory instance, representing your organization.
Authentication type
- Select the authentication type. Available options are: Client credentials, Authorization Code flow (SSO) and Shared Access Signature (SAS).
Client ID
- The unique identifier assigned to your application registered in Azure Active Directory.
Client Secret
- The string that acts like a password, used by the application to authenticate with Azure Active Directory.
Shared Access Signature
- Provide the special set of query parameters that indicate how the resources may be accessed by Tealium.
Storage account name
- The unique name of your Azure Storage account, used to access storage services like Blob, File, Queue, and Table storage.
API version
- The API version compatible with your Azure Storage instance. The default version is 2025-01-05.

Actions

Action Name	AudienceStream	EventStream
Send Entire Event Data	✗	✓
Send Custom Event Data	✗	✓
Send Entire Visitor Data	✓	✗
Send Custom Visitor Data	✓	✗

Enter a name for the action and select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Send Entire Event Data

Parameters

Parameter	Description
Container	Select the container where you want to create the objects. This container represents the top-level storage unit within an account that organizes a set of blobs, similar to folders in a file system.
Blob Path	Specify the path to the Blob object where you want the data to be appended.
File Blob Suffix	If you want to dynamically add a suffix to the file name, for example, an attribute with the current timestamp, select it here. If multiple suffix values are provided, they will be separated by an underscore character.
Record Suffix	A suffix to add on the end of each record as a delimiter. The default is `Newline`. Available options are `Newline` and `No Delimiter`.
Overwrite Existing Blob	If the Blob object already exists, overwrite it with the current data. If unchecked, the data will be appended instead. When appending the data, each block will consist of a group of `JSON` objects containing the payload with the data being forwarded from Tealium.
Print Attribute Names	By default, the attribute keys are used. If you want to use the attribute names as keys instead, enable this checkbox. Consider that the payload names will reflect the update if the attribute names are updated.

Send Custom Event Data

Parameters

Parameter	Description
Container	Select the container where you want to create the objects. This container represents the top-level storage unit within an account that organizes a set of blobs, similar to folders in a file system.
Blob Path	Specify the path to the Blob object where you want the data to be appended.
File Blob Suffix	If you want to dynamically add a suffix to the file name, for example, an attribute with the current timestamp, select it here. If multiple suffix values are provided, they will be separated by an underscore character.
Record Suffix	A suffix to add on the end of each record as a delimiter. The default is `Newline`. Available options are `Newline` and `No Delimiter`.
Overwrite Existing Blob	If the Blob object already exists, overwrite it with the current data. If unchecked, the data will be appended instead. When appending the data, each block will consist of a group of `JSON` objects containing the payload with the data being forwarded from Tealium.

Message Data

Parameter	Description
Template Variables	Provide template variables as data input for Templates. See Template Variables Guide documentation for usage examples. Name nested template variables with the dot notation. Example: `items.name.` Nested template variables are typically built from data layer list attributes.
Templates	Provide templates to be referenced in the Message Data. For more information, see Templates Guide. Templates are injected by name with double curly braces into supported fields, for example: `{{SomeTemplateName}}`.

Send Entire Visitor Data

Parameters

Parameter	Description
Container	Select the container where you want to create the objects. This container represents the top-level storage unit within an account that organizes a set of blobs, similar to folders in a file system.
Blob Path	Specify the path to the Blob object where you want the data to be appended.
File Blob Suffix	If you want to dynamically add a suffix to the file name, for example, an attribute with the current timestamp, select it here. If multiple suffix values are provided, they will be separated by an underscore character.
Record Suffix	A suffix to add on the end of each record as a delimiter. The default is `Newline`. Available options are `Newline` and `No Delimiter`.
Overwrite Existing Blob	If the Blob object already exists, overwrite it with the current data. If unchecked, the data will be appended instead. When appending the data, each block will consist of a group of `JSON` objects containing the payload with the data being forwarded from Tealium.
Print Attribute Names	By default, the attribute keys are used. If you want to use the attribute names as keys instead, enable this checkbox. Consider that the payload names will reflect the update if the attribute names are updated.
Include Current Visit Data with Visitor Data	Select this option to include current visit data with visitor data.

Send Custom Visitor Data

Parameters

Parameter	Description
Container	Select the container where you want to create the objects. This container represents the top-level storage unit within an account that organizes a set of blobs, similar to folders in a file system.
Blob Path	Specify the path to the Blob object where you want the data to be appended.
File Blob Suffix	If you want to dynamically add a suffix to the file name, for example, an attribute with the current timestamp, select it here. If multiple suffix values are provided, they will be separated by an underscore character.
Record Suffix	A suffix to add on the end of each record as a delimiter. The default is `Newline`. Available options are `Newline` and `No Delimiter`.
Overwrite Existing Blob	If the Blob object already exists, overwrite it with the current data. If unchecked, the data will be appended instead. When appending the data, each block will consist of a group of `JSON` objects containing the payload with the data being forwarded from Tealium.

Message Data

Parameter	Description
Template Variables	Provide template variables as data input for Templates. See Template Variables Guide documentation for usage examples. Name nested template variables with the dot notation. Example: `items.name.` Nested template variables are typically built from data layer list attributes.
Templates	Provide templates to be referenced in the Message Data. For more information, see Templates Guide. Templates are injected by name with double curly braces into supported fields, for example: `{{SomeTemplateName}}`.