Reddit Custom Audiences connector setup guide | Server-Side Connectors

API Information

This connector uses the following vendor API:

API Name: Reddit API
API Version: v3
API Endpoint: https://ads-api.reddit.com/api/v3
Documentation: Reddit API

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

Max number of requests: 1,000
Max time since oldest request: 60 minutes
Max size of requests: 1 MB

Actions

Action name	AudienceStream	EventStream
Add User to Custom Audience	✓	✗
Remove User from Custom Audience	✓	✗

Configuration

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

When you add this connector, you are prompted to accept the vendor’s data platform policy.

After adding the connector, configure the following settings:

Account ID
(Required) The ID of the Reddit Ad account that the conversion event belongs to. This can be found as Pixel ID under Conversions Events in the Reddit Ads UI.

Add User to Custom Audience

Parameters

Parameter	Description
Audience	The audience to which the user will be added.
User Identifier Type	User identifiers can be one of the following types: `Email Address`, `MAID`, or `Email & MAID`.
User Identifier	The identifier for the user. Normalize email addresses by trimming leading and trailing whitespace and converting all characters to lower case before hashing. All values must be SHA-256 hashed. If User Identifier Type is `Email & MAID`, the first value must be Email and the second value must be MAID.
User Identifier Already Hashed	Select the checkbox if the user identifier is already hashed.

If you do not see your newly-created audience in the Audience drop-down list, copy the Audience ID (usually in format ca.xxxxxxxxxxx) from the Reddit Audience Manager page and paste it in the Audience section of the connector to send data.

Remove User from Custom Audience

Parameters

Parameter	Description
Audience	This is the audience from which the user will be removed.
User Identifier Type	User identifiers can be one of the following types: `Email Address`, `MAID`, or `Email & MAID`.
User Identifier	The identifier for the user. Normalize email addresses by trimming leading and trailing whitespace and converting all characters to lower case before hashing. All values must be SHA-256 hashed. If User Identifier Type is `Email & MAID`, the first value must be Email and the second value must be MAID.
User Identifier Already Hashed	Select the checkbox if the user identifier is already hashed.