Roku Events API Connector Setup Guide

API Information

This connector uses the following vendor API:

API Name: Roku API
API Version: v1
API Endpoint: https://events.ads.rokuapi.net
Documentation: Roku API

Batch Limits

This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:

Max number of requests: 1,000
Max time since oldest request: 10 minutes
Max size of requests: 1 MB

Configuration

Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

API Key
- To generate an API key, go to the settings page within the events tab of Roku Ads Manager.
Event Group ID
- An event group is used to represent one online property such as a website or an app or channel. For more information about creating an event group ID, see Roku: Event Groups.

Actions

Action Name	AudienceStream	EventStream
Send Event	✓	✓

Enter a name for the action and select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Send Event

Parameters

Parameter Description

Event Name

Parameter	Description
Event Name	The type of event. Below are the events supported by Roku: `AD_VIEW` - The Ad views. `ADD_PAYMENT_INFO` - Payment information is added in the checkout flow. `ADD_TO_CART` - A product is added to the shopping cart. `ADD_TO_WISHLIST` - A product is added to a wish list. `APP_INSTALL` - A mobile app is installed. `COMPLETE_REGISTRATION` - A registration form is completed. `CONTACT` - A customer initiates contact with your business through telephone, `SMS`, email, chat, or other contact method. `CUSTOMIZE_PRODUCT` - A customer customized a product. `DONATE` - A donation is made to your organization or cause. `DOWNLOAD` - A download of a doc, info, or service. `FIND_LOCATION` - A customer searches for your physical store location through a website or app, with an intention to visit. `INITIATE_CHECKOUT` - A customer enters the checkout flow before completion. `LEAD` - A customer completes a sign-up form. `PAGE_VIEW` - The default number of pixel tracking page visits. `PURCHASE` - A purchase or checkout flow is completed. `SCHEDULE` - A customer books an appointment to visit one of your locations. `SEARCH` - A search query is made. `SIGN_UP` - A sign-up event. `START_TRIAL` - A free trial is initiated. `SUBMIT_APPLICATION` - A customer applies for an offered product, service, or program. `SUBSCRIBE` - A customer starts a paid subscription for an offered product or service. `SUBSCRIPTION_CANCELLATION` - A customer cancels a paid subscription for a product or service. `SUBSCRIPTION_RENEWAL` - A customer renews a paid subscription for a product or service. `UNLOCK_ACHIEVEMENT` - A customer unlocks an achievement or a reward. `VIEW_CONTENT` - A customer visits a page of interest. For example, a product page or landing page. This event is not specific about the actions on the page. This event can also be used to capture an in-app `VIEW`, whether it’s for a particular page or content such as a movie or television show.

The type of event. Below are the events supported by Roku:

AD_VIEW - The Ad views.
ADD_PAYMENT_INFO - Payment information is added in the checkout flow.
ADD_TO_CART - A product is added to the shopping cart.
ADD_TO_WISHLIST - A product is added to a wish list.
APP_INSTALL - A mobile app is installed.
COMPLETE_REGISTRATION - A registration form is completed.
CONTACT - A customer initiates contact with your business through telephone, SMS, email, chat, or other contact method.
CUSTOMIZE_PRODUCT - A customer customized a product.
DONATE - A donation is made to your organization or cause.
DOWNLOAD - A download of a doc, info, or service.
FIND_LOCATION - A customer searches for your physical store location through a website or app, with an intention to visit.
INITIATE_CHECKOUT - A customer enters the checkout flow before completion.
LEAD - A customer completes a sign-up form.
PAGE_VIEW - The default number of pixel tracking page visits.
PURCHASE - A purchase or checkout flow is completed.
SCHEDULE - A customer books an appointment to visit one of your locations.
SEARCH - A search query is made.
SIGN_UP - A sign-up event.
START_TRIAL - A free trial is initiated.
SUBMIT_APPLICATION - A customer applies for an offered product, service, or program.
SUBSCRIBE - A customer starts a paid subscription for an offered product or service.
SUBSCRIPTION_CANCELLATION - A customer cancels a paid subscription for a product or service.
SUBSCRIPTION_RENEWAL - A customer renews a paid subscription for a product or service.
UNLOCK_ACHIEVEMENT - A customer unlocks an achievement or a reward.
VIEW_CONTENT - A customer visits a page of interest. For example, a product page or landing page. This event is not specific about the actions on the page. This event can also be used to capture an in-app VIEW, whether it’s for a particular page or content such as a movie or television show.

Event Parameters

Parameter	Description
Event Time	A UNIX timestamp in epoch seconds when the event occurred.
Event Source	The source of the event. Sources include `website`, `phone_call`, and `physical_store`. For a full list of sources, see Roku: Events API.
Event ID	An ID used by Roku to de-duplicate the same event sent from both server and browser. Verify the ID is unique to one pair of events sent from browser and server.
Event Source URL	The page URL where the event originated.
Referrer URL	The page URL where the user was directly before landing on the subject URL.
Event Type	If unmapped, the connector will send `conversion` as the default.
Opt Out	A value of `true` triggers the Limited Data Use flag. For more information, see Roku: Limited Data Use.

User Data

Parameter	Description
Email (already SHA256 hashed)	Provide an email address already whitespace trimmed, lowercased, and SHA256 hashed.
Email (apply SHA256 hash)	Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Phone Number (already SHA256 hashed)	Provide a phone number that contains only numeric characters, has been whitespace trimmed, and SHA256 hashed. Remove any leading zeros before hashing.
Phone Number (apply SHA256 hash)	Provide a plain text phone number and the connector will remove all non-numeric characters and leading zeroes, whitespace trim, and hash this value using SHA256 hash.
First Name (already SHA256 hashed)	Provide a first name already whitespace trimmed, lowercased, and SHA256 hashed.
First Name (apply SHA256 hash)	Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Last Name (already SHA256 hashed)	Provide a last name already whitespace trimmed, lowercased, and SHA256 hashed.
Last Name (apply SHA256 hash)	Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.
Birthdate (already SHA256 hashed)	Provide a birth date (yyyy-mm-dd) already whitespace trimmed, lowercased, and SHA256 hashed.
Birthdate (apply SHA256 hash)	Provide a plain text birth date (yyyy-mm-dd) and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash.

Custom Data

Parameter	Description
Content Category	The category of the page or product in the request.
Content IDs	The product IDs associated with the event.
Content Name	The name of the page or product.
Content Type	Either `product` or `product_group`, depending on the type of content IDs in the request.
Product IDs	An array of product IDs.
Product Quantity	An array of product quantities.
Product Price	An array of product prices.
Currency Code	Three letter currency code. For a list of supported currencies, see see Roku: Events API.
Number of Items	The number of items when checkout was initiatied.
Predicted LTV	The predicted lifetime value of a subscriber, as defined by the advertiser and expressed as an exact value.
Search String	The string entered by the user for a search event.
Status	The status of the order or service.
Value	The total value of all products being purchased.
Order ID	The order ID of a transaction.
Purchase Type	Accepted purchase type values are `first_time_purchase` and `repeat_purchase`.
Delivery Category	The type of delivery for a purchase event. Accepted values are `in_store`, `curbside`, and `home_delivery`.

Automatic deduplication

Parameter	Description
Tealium iQ Tag ID	When the Tealium iQ Tag ID is provided, the connector automatically looks for your Event ID value sent from Tealium iQ and sends this value to Roku.