Teads Conversions Connector Setup Guide
This article describes how to set up the Teads Conversions connector.
API Information
This connector uses the following vendor API:
- API Name: Teads Conversions API
- API Version: v1
- API Endpoint:
https://ca.teads.tv/
Configuration
Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.
After adding the connector, configure the following settings:
- Conversion API Token
- To generate the Conversion API Token, go to the settings panel, click Conversion API Tokens > Generate Conversion API Token.
Actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Send Conversion Event | ✗ | ✓ |
Enter a name for the action and select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Send Conversion Event
Parameters
| Parameter | Description |
|---|---|
Event ID (auctid) |
Unique identifier for the event. Can be retrieved from URL (auctid parameter) or cookies (tfpai). |
| Buyer Pixel ID | ID of the pixel installed on the website. |
| Event Source URL | URL of the page visited by the user. |
| Conversion Type | Type of conversion event: pageView, AddToCart, AddToWishlist, CompleteRegistration, InitiateCheckout, Lead, Purchase, Search, ViewContent. The default is pageView event. |
| Event Time | Timestamp of the event in epoch seconds. |
Conversion Parameters
| Parameter | Description |
|---|---|
| Name | (string) The name, up to 100 characters. |
| Price | (decimal) The monetary price, in units of the specified currency parameter. |
| Currency | (string) A three-letter ISO 4217 currency code representing the currency. |
First Party Cookies
| Parameter | Description |
|---|---|
tfpai |
Contains the auctid value. |
tfpvi |
Contains the user identifier. |
tfpsi |
Contains the user session ID that is used to compute the user session. |
This page was last updated: December 4, 2024