Audience Sizing examples

Example: Retarget past purchasers

In this example, you want to retarget customers who meet the following conditions:

• Visited your site in the last week.
• Have not purchased in the last 30 days.
• Purchased more than $500 in their lifetime.
• Have a favorite product category of Jeans.

This example assumes that you have already set up the necessary date selections and rules to identify:

• A customer’s favorite product category.
• Their lifetime order value.
• The number of days since their last purchase.

Steps

Use the following steps:

1. In the sidebar, go to AudienceStream > Discover.
2. Click the Audience Sizing tab.
3. Select a date range that represents the last 7 days.
4. Select or create the following rules:

Example: Retarget holiday coupon shoppers

In this example, you want to retarget customers who:

• Visited your site during the December holiday season.
• Are currently classified as VIP Customers.
• Engage most with email.
• Frequently use coupons.

This example assumes that you have already set up the necessary date selections and rules to identify:

• VIP Customers.
• The marketing channel they engage with most.
• Their coupon usage frequency.

1. In the sidebar, go to AudienceStream > Discover.
2. Click the Audience Sizing tab.
3. Select a date range that represents the December holiday season (for example, December 1 - December 31.
4. Select or create the following rules: