AudienceStream is an Omnichannel customer segmentation and real-time action engine. AudienceStream takes the data that flows into EventStream and creates visitor profiles that represent the most important attributes of your customers’ engagement with your brand. These visitor profiles are segmented by shared behaviors to create audiences, sets of visitors with common traits. These audiences fuel your marketing technology stack in real-time via connectors.
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This page was last updated: August 25, 2023