How Audience Discovery works

With Audience Discovery, you can explore and analyze a real-time graphical representation of both historical and live site visitor data and site visit behavior through the lens of your attributes. You can then click on the visual representations of this data to drill-down into deeper details about your site visitors and their browsing behavior with each site visit. The user interface provides tools that simplify the task of fine tuning and segmenting your audience into targeted visitor sets, which can then be used to guide and fuel other digital marketing tools.

Was this page helpful?

This page was last updated: February 21, 2023