Audiencestream tutorial

Requirements

What you’ll need to complete this guide:

• Tealium server-side login credentials
• An existing Tealium EventStream account
• An activated AudienceStream account
• A vendor that offers a server-side API (optional)

What is Tealium AudienceStream?

Tealium AudienceStream is a customer data platform (CDP) that offers identity resolution, data enrichment capabilities, and robust audience management. It’s used to create visitor profiles, representing your most valuable first-party data, which are segmented by shared behaviors to create audiences that fuel your marketing technology stack in real-time via connectors.

Tealium AudienceStream offers the following benefits:

• Visitor stitching technology creates a unified view of the customer profile to help you deliver a consistent and relevant customer experience.
• API integrations with your vendors to trigger actions based on real-time customer data signals.

Use Tealium AudienceStream to manage visitor attributes, define an identity resolution strategy, create visitor segments, and configure connector integrations, using the following features:

Explore the User Interface

Go to https://my.tealiumiq.com/ and log in to Tealium to explore the interface.

AudienceStream is organized into the following areas:

• Dashboard - An overview of visitor, audience, and badge activity.

• Discover - Discover live and historical segments of your visitors by exploring their attributes.

• Attributes (Visit/Visitor) - Manage visit/visitor attributes, the building blocks of your AudienceStream configuration, that describe your customers and their activity.

• Audiences - Build audiences, a collection of visitor profiles that share a set of attributes that trigger real-time actions to your vendors.

• Connectors - Manage the vendor integrations at the core of the AudienceStream CDP. These server-side actions will trigger vendor APIs using the visitor data mappings that you configure.

Click Next to learn about attributes.