Add a connector

This article explains how to add a connector.

Add a connector

Use the following steps to add an EventStream or an AudienceStream connector:

  1. Navigate to EventStream > Event Connectors or to AudienceStream > Audience Connectors.
  2. Click + Add Connector.
  3. Browse or search for a connector, then click the connector to add.
    The connector summary, including links to vendor documentation, and configuration instructions appears.
  4. Click Continue.
    The Select Source screen appears.

Select a source

To create an action, first select the type of data you want to send and configure the vendor service.

Select a source for EventStream

  1. Select a Data Source.
  2. Select an Event Feed and click Continue.
    About Connectors Select Data Source and Event Specification

Select a source for AudienceStream

Connector actions that send audience data are controlled by triggers that determine when to fire the action.

Triggers can only be applied to an audiences and not to events.

  1. Select an Audience.
  2. Select a Trigger.
    • Joined Audience- Trigger the action if a visitor joined the audience during this visit. For example, when a Cart Abandoner or Frequent Shopper joins an audience.
    • Left Audience- Trigger the action if a visitor left the audience during this visit.
    • In Audience at start of visit- Trigger the action at the beginning of the visit if the visitor is already in the audience.
    • In Audience at end of visit-Trigger the action if the visitor is in the audience at the end of the visit.
  3. To limit how often this action triggers, toggle Frequency Cap to On, then select an Action Priority and an Action Cooldown Group.
    For more information, see Action Frequency Capping and Prioritization.


In the Configuration step, specify the credentials for your account with the vendor. This is usually an account ID, username and password, an API key, or other settings required by the vendor.

  1. In the Name field, enter a meaningful name for this instance of the selected connector.
  2. Under Authentication, provide your login credentials, token or password, Account ID, and any other information required for establishing a connection with the vendor service.
  3. Click Done.

Action settings

Use the following steps to add actions for this connector:

  1. Click Continue to add a connector action.
    The Add Action dialog appears.
  2. In the Action Name field, type a unique name for this action.
    This list varies, depending on the connector.
  3. Select an Action Type.
  4. Complete the required fields for the action selected, using pre-populated drop-down lists where available.
    When a value is selected or entered for required fields, COMPLETED is shown.
    Connectors Create Custom Audience
  5. Expand each section to complete any optional fields as needed.
  6. If the connector supports visitor segmentation, click Create Custom Audience to create a custom audience.
  7. Click Finish.
  8. Save and Publish your profile.
    The actions you configured will now fire when the trigger conditions are met.

Map attributes (Optional)

A connector action sends data according to the mapping configured. Some connectors offer the ability to map vendor parameters to Tealium attributes. This section describes how to map these attributes when this option is available.

Use the following steps to map Tealium attributes to the parameter expected by the vendor:

  1. Scroll to the bottom of the connector Actions list and click Custom Attributes to expand.
  2. Click + Add Mapping.
  3. In the Map field, select an attribute.
    This list is populated based on the Source you select. For example, choosing an audience displays all visit and visitor-scoped attributes but does not display event attributes.
  4. In the To field, select a vendor parameter to map the attribute data to.
    If the To option is preselected, you are required to send data to that endpoint. You can optionally enter a custom name if the vendor supports custom parameters.
  5. Click Back to modify, or click Finish.
  6. Save and Publish your profile.

Test your connector

After you have added and configured a connector, you need to test it. The easiest way to test your connector is by using the Trace Tool, as follows:

  1. Start a new trace.
  2. Examine the real-time log.
  3. Check for the action you want to validate by clicking the Actions Triggered entry to expand.
  4. Find the action you want to validate and view the log status.


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This page was last updated: January 7, 2023