Audience Sizing examples

Example: Retarget past purchasers

In this example, you want to retarget customers who have visited your site in the last week, have not purchased in the last 30 days, have purchased more than $500 in their lifetime, and have a favorite product category of Jeans.

This example assumes the necessary date selections and rules to identify visitors with a customer’s favorite product category, lifetime order value, and days since last purchase.

1. In the sidebar, go to AudienceStream > Discover.
2. Click the Audience Sizing tab.
3. Select a date range that represents the last 7 days.
4. Select or create the following rules:
   • Rule 1: (string) Favorite Product Category (favorite) equals Jeans
   • Rule 2: (number) Lifetime Order Value <= 500
   • Rule 3: (number) Days since last purchase > 30

Example: Retarget holiday coupon shoppers

In this example, you want to retarget customers who visited your site during the December holiday season, are currently a VIP Customer, engage most with email, and frequently use coupons.

This example assumes the necessary date selections and rules required to identify visitors identified as VIP Customers, engages most with email, and frequently uses coupons.

1. In the sidebar, go to AudienceStream > Discover.
2. Click the Audience Sizing tab.
3. Select a date range that represents the December holiday season (for example, December 1 - December 31.
4. Select or create the following rules:
   • Rule 1: (badge) VIP Customer is assigned
   • Rule 2: (string) Marketing Channel Engagement (favorite) equals email
   • Rule 3: (number) Coupon Usage Ratio <= 0.50