This article describes how to use the Zapier data source to create a webhook in your Zapier account and send actionable events to Tealium.
- Zapier account
- Tealium AudienceStream account
How it works
Zapier allows you to send webhooks from Zaps to an endpoint that you specify. These requests inform Tealium AudienceStream about activity in your Zapier account. When you add the Zapier data source a unique endpoint is generated that you use to configure the Zapier webhook.
Zapier data source
The Zapier data source generates a unique URL to use in your Zapier Webhook configuration. The data source also generates query string parameters for the Zapier webhook.
The webhook URL is:
The following query string parameters are required in the Zapier configuration:
tealium_acount=ACCOUNT tealium_profile=PROFILE tealium_datasource=DATA_SOURCE_KEY tealium_event=EVENT_NAME
To add the Zapier data source to your Tealium Customer Data Hub profile, see Data Sources. After adding and connecting the data source, save and publish your profile.
After you have your data source endpoint, you can proceed to your Zapier account to create the webhook. When creating the Zapier webhook, use the URL and query string parameters for the data source, followed by any additional event attributes that are needed. If your Zapier events are intended to enrich visitor profiles within AudienceStream, be sure to include a user ID as well.
For information on setting up Zapier Webhooks, see Use Code and Webhooks in Zaps.
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This page was last updated: January 7, 2023