Zapier incoming webhook setup guide

This article describes how to use the Zapier data source to create a webhook in your Zapier account and send actionable events to Tealium.


  • Zapier account
  • Tealium AudienceStream account

How it works

Zapier allows you to send webhooks from Zaps to an endpoint that you specify. These requests inform Tealium AudienceStream about activity in your Zapier account. When you add the Zapier data source a unique endpoint is generated that you use to configure the Zapier webhook.

Zapier data source

The Zapier data source generates a unique URL to use in your Zapier Webhook configuration. The data source also generates query string parameters for the Zapier webhook.

The webhook URL is:

The following query string parameters are required in the Zapier configuration:


To add the Zapier data source to your Tealium Customer Data Hub profile, see Data Sources. After adding and connecting the data source, save and publish your profile.

Zapier setup

After you have your data source endpoint, you can proceed to your Zapier account to create the webhook. When creating the Zapier webhook, use the URL and query string parameters for the data source, followed by any additional event attributes that are needed. If your Zapier events are intended to enrich visitor profiles within AudienceStream, be sure to include a user ID as well.


For information on setting up Zapier Webhooks, see Use Code and Webhooks in Zaps.

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This page was last updated: January 7, 2023