Audiences

The more conditions you use to create an audience, the more specific your audience. Audiences are used to trigger vendor actions (connectors) in real-time.

In this example we will create a simple VIP audience using the badge created in the previous steps, but will provide examples of how you could extend this audience to include more conditions.

Create an audience

To create an audience:

1. Navigate to AudienceStream > Audiences and click + Add Audience.

2. Enter a Name to uniquely identify the audience, such as VIP.

   If you use a DataAccess product (EventStore, AudienceStore, EventDB, or AudienceDB), the audience name must be fewer than 128 characters in length. Otherwise, DataAccess may trim the audience name and errors may occur.

3. Use the Conditions drop-downs to create a filter:
   VIP (badge) is assigned

4. Click Save.

5. Save/publish your account.

While the condition for this audience matches the condition of the badge, by creating an audience you can now take action on these VIP customers using connectors. You could further refine this audience by creating more visitor attributes and define additional conditions. Here are some examples:

• VIP - Recent Purchasers (or Past Purchasers)
  Combine the VIP badge with a Last Purchase Date attribute to create an audience of your best customers that have purchased recently (or not so recently).
• VIP - iOS Fans (or Android Fans)
  Combine the VIP badge with the Lifetime operating systems used (favorite) attribute to create an audience that targets specific device users.

Click Next to learn how to activate your audiences with connectors.