Visitor profile sampler

This article explains the visitor profile sampler, which provides an overview of the device, badge, and audience activity from your visitors.

How it works

The visitor profile sampler allows you to see an overview of the device, badge, and audience activity from your visitors. You can then select a specific badge or audience to view the raw visitor profile data from a sampling of the visitors that match that item.

Here’s how it works:

  • As you enter the screen, the system begins sampling the active visitors in AudienceStream.
  • As visitor profiles are sampled, the Summary screen populates the following categories of data about those visitors:
    • Visitor Stitching Distribution
      Displays the total number of visitor profiles sampled and how many of your visitors have been stitched using a known Visitor ID attribute.
      Visitor Stitching Distribution
    • Active Platforms, Active Browsers, Active Visits, Average Visit Duration, and Events per Visit
      Displays the percentage of visitors using detected platforms and browsers, active visits, the average duration of a visit, and the number of events per visit.
      Duration Events per Visit
    • Badges
      A ranked list of the number and percentage of visitors that have obtained each badge.
      Badges View
    • Audiences
      A ranked list of the number and percentage of visitors that are in an audience.
      Audiences View
    • In the Badges/Audiences area, click any item to view a sample data set of those visitor profiles in a summary view or a raw JSON view.
    • View Data Set or Raw JSON

To use the sampler, navigate to Server-Side Tools > Visitor Profile Sampler. Once the screen loads, the number of sampled visitor profiles will gradually increase over time. The summary numbers update automatically to reflect the sampled data.

View detailed visitor data

  1. Click a badge with active visitors.
    A detailed view slides out out on the right with the Summary tab as the default view.
  2. Click the right or left arrow links to scroll forward or backward through the sample data.
  3. To view the raw profile data in JSON format, click the Visitor Profile JSON tab.
    The JSON contents appear.
  4. Click the (X) in the upper right of the window to close this view.

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This page was last updated: January 7, 2023