Tealium Collect is the primary method for server-side data collection for websites, mobile apps, and server applications. Tealium Collect can be installed in many ways, depending on the platform.
Web and mobile
For customers with an iQ Tag Management account, use the Tealium Collect tag. Adding this tag to your client-side profile turns your installation of the Tealium Universal Tag into a data source for your server-side profile.
The Tealium Collect tag sends each event tracking call to your server-side profile where the data will be processed into visitor profiles, audiences, cloud-based connectors, and data storage solutions.
If you are using Google Tag Manager and are satisfied with your data layer and event tracking, we recommend deploying the Tealium Collect tag for Google Tag Manager. The Tealium Collect tag sends all data processed by Google Tag Manager, including the complete dataLayer object, directly to AudienceStream.
If you prefer to deploy vendors using Google Tag Manager, we recommend deploying the Tealium Universal Tag as a Custom HTML Tag in Google Tag Manager. This approach is also recommended if your Google Tag Manager implementation is not tracking behaviors and data points that are critical to your business, such as conversion funnel activity or ecommerce checkout steps. By deploying the Tealium Universal Tag you can take advantage of the full benefits of iQ Tag Management to fully implement advanced event tracking and supplemental data layer variables.
This approach provides the advantages of deploying iQ Tag Management, as well as the ability to utilize existing event tracking in Google Tag Manager to expedite the installation.