Rule Condition Definitions | Audiences

Condition Operators

Some operators apply only to certain attribute types, which is indicated in the Applies to column.

Operators	Description	Applies to
array contains	An item in the array is an exact match to the value you specify. True `["iOS", "Android"]` array contains “Android” False `["Women's Clothing", "Shoes"]` array contains “Women”	Array
array does not contain	No item in the array is an exact match to the value you specify. True `["iOS", "Android"]` array does not contain “Samsung” False `["Women's Clothing", "Shoes"]` array does not contain “Shoes”	Array
contains	Attribute value includes the value you specify. True `"user@tealium.com"` contains “tealium” `["iOS", "Android"]` array contains “Android” False `["Women's Clothing", "Shoes"]` array contains “Women”	Array String Tally Visitor ID
contains (ignore case)	Attribute value includes the value you specify.	String Visitor ID
does not contain	Attribute value excludes the value you specify.	Array String Visitor ID Tally
does not contain (ignore case)	Attribute value excludes the value you specify.	Array String Visitor ID Tally
contains partial string	Attribute value partially matches the value you specify. True `["Women's Clothing", "Shoes"]` array contains “Women” False `["Women's Clothing", "Shoes"]` array contains “Tops”	Array Tally Visitor ID
contains partial string (ignore case)	Attribute value partially matches the value you specify, regardless of case.	Array Tally Visitor ID
equals	Attribute value matches the whole value you specify. True `"purchase"` equals “purchase” equals 0 False `"Luggage"` equals “luggage” equals 1	Number String Visitor ID
equals (ignore case)	Attribute value matches the whole value you specify.	String Visitor ID
does not equal	Attribute value does not match the whole value you specify.	Number String Visitor ID
does not equal (ignore case)	Attribute value does not match the whole value you specify.	String Visitor ID
less than	Attribute value is less than the value you specify.	Number Date
less than or equal to	Attribute value is either less than or equal to the value you specify.	Number Date
greater than	Attribute value exceeds the value you specify.	Number Date
greater than or equal to	Attribute value either exceeds or equals the value you specify.	Number Date
is assigned	Attribute exists, but may or may not have a value. True `"Shirts"` is assigned `["iOS", "Android"]` is assigned `[]` is assigned `""` is assigned is assigned `Is VIP` is assigned	Number Timeline List Badge String Tally Visitor ID Date
is not assigned	Attribute does not exist.	Number Timeline List Badge String Tally Date Visitor ID
is empty	Tealium iQ variable does not contain any value (for example, value is undefined, null, or blank string). True `{ page_name : undefined }` `{ page_name : null }` `{ page_name : "" }` `{ product_id : [] }`	Imported from Tealium iQ Tag Management
is not empty	Tealium iQ variable contains any value. For example, a string containing one or more characters, a number with a value (including `0`), or an array with one or more items. True `{ page_name : "Title" }` `{ page_num : 1 }` `{ product_id : ["WidgetXYZ"] }`	Imported from Tealium iQ Tag Management
is true	Boolean value equals True.	Boolean
is false	Boolean value equals False.	Boolean
occurred less than	Date value is not yet past the number of minutes/hours/days/weeks/months you specify.	Date
occurred more than	Date value is past the number of minutes/hours/days/weeks/months you specify.	Date
is started	Funnel is initiated for the visitor/visit.	Funnel
is completed	Funnel has ended for the visitor/visit.	Funnel
step completed	Step is successfully completed for the visitor/visit.	Funnel
step not completed	Step is not completed for the visitor/visit.	Funnel
is executed	Tag has successfully fired on the page.	Tags in your Tealium iQ Tag Management profile
matches regex	Allows you to use regular expressions (regex) in rules, enrichments, and audiences. For more information, see Regular expressions	String

Using the Extended Rule Condition for the Tally Attribute

You can create a rule condition to check if the key for a Tally attribute contains a specific value using the contains operator.

This extended rule condition is available only when using the contains operator.

Follow these steps to include a Tally attribute key and its value in a rule:

Navigate to Server-Side Tools > Manage Rules.
Add a new rule or select an existing rule to edit.
Under Conditions, select the Tally attribute you want to check from the first drop-down list.
Select the contains operator in the next drop-down list.
In the third drop-down list, select Custom Value.
Enter the key-value that you expect in the Tally attribute.
Click Perform rule on value and select the operator you want to use to evaluate the key you specified.
Specify the value you want to evaluate against the key. You can use an attribute or type in a custom value.
Click Save.

Regular expressions

The matches regex operator is available only for string attributes. The condition returns true if any part of the string matches the regular expression (regex).

Enter a regular expression into the rule condition without slashes (/).For example, for the value abc1234567890, enter ^[a-z0-9]{13}$ to match the entire string.

The matches regex operator has two options:

Multiline Mode:
Instead of matching ^ and $ at only the beginning or end of the entire string, matches ^ and $ at the beginning and end of any line within the string in the attribute value.
Case Insensitive:
Ignores letter case when comparing the string to the attribute value.

The following regular expressions illustrate return values for various common string qualifiers for the example value abc1234567890:

Regex	Return Value	Description
`\d{3}`	`true`	No boundary qualifiers, matches anywhere within the string.
`^abc`	`true`	Start of string qualifier (`^`) matches at the start of the string.
`\d{3}$`	`true`	End of string qualifier (`$`) matches at the end of the string.
`^[a-z0-9]{13}$`	`true`	Start and end qualifier matches the entire string.
`^[a-zA-Z]{4}`	`false`	Start of string qualifier: does not match four consecutive uppercase or lowercase letters.
`[a-zA-Z]{4}$`	`false`	End of string qualifier: no letters at the end of the string.
`^[a-z0-9]{15}$`	`false`	Start and end qualifier: requires a value 15 characters long, which is not present.