Preloaded attributes | Attributes

How it works

For your convenience, AudienceStream and EventStream contain a set of preloaded event, visit, and visitor attributes. Each attribute is configured to collect statistical information that can help you determine useful information about each visitor or visit. These attributes do not require additional attributes beyond the standard event data from the Tealium Collect tag.

Preloaded attributes cannot be modified, but you can duplicate them and modify the copy. The duplicate contains all of the enrichments and rules from the original.

Visitor attributes

Visitor attributes	ID	Type	Description	Enrichments
Average visit duration in minutes	26	Number	The average visit duration in minutes	Set ratio `Average visit duration in minutes` to `Total time spent on site in minutes` divided by `Lifetime visit count` when visit ended.
Average visits per week	29	Number	Average visits per week	Set ratio `Average visits per week` to `Lifetime visit count` divided by `Weeks since first visit` when new visit if `Weeks since first visit` is greater than or equal to `1`.
Fan	30	Badge	The visitor has visited more that two times and has more direct visits than referrals.	Assign `Fan` badge to visitor when new visit if `Total direct visits` is greater than `Total referred visits`.
First visit	23	Date	The date of the first visit	Set `First visit_copy` to `Last event timestamp` when new visitor.
Frequent visitor	31	Badge	The visitor has visited two or more visits per week on average.	Remove `Frequent visitor` badge from visitor when new visit if `Average visits per week` is less than `2` and assign `Frequent visitor` to visitor when new visit if `Average visits per week` is greater than or equal to `2`.
Last event URL	17	String	The last event URL for the visitor	Set string `Last event URL` to `Current URL` when any event.
Last visit	24	Date	The date of the last visit	Set `Last visit` to Last event timestamp when visit ended.
Lifetime browser types used	57	Tally	A tally of how many times each type of browser is used	For tally `Lifetime browser types used` increment all values by `1` if found in `Active browser types` when visit ended.
Lifetime browser types used (favorite)	56	String	The favorite item out of the Lifetime browser types used attribute	Automatically generated from Lifetime browser types used.
Lifetime browser versions used	63	Tally	A tally of browser versions used	For tally `Lifetime browser versions used` increment all values by `1` if found in `Active browser versions` when visit ended.
Lifetime browser versions used (favorite)	62	String	The favorite out of the Lifetime browser versions used attribute	Automatically generated from Lifetime browser versions used.
Lifetime devices used	55	Tally	A tally of devices used	For tally `Lifetime devices used` increment all values by `1` if found in `Active devices` when visit ended.
Lifetime devices used (favorite)	54	String	The favorite item out of the Lifetime devices used attribute	Automatically generated from Lifetime devices used.
Lifetime event count	22	Number	The total number of events triggered by user	Increment number `Lifetime event count` by `1` when any event.
Lifetime operating systems used	59	Tally	A tally of operating systems used	For tally `Lifetime operating systems used` increment all values by `1` if found in `Active operating systems` when visit ended
Lifetime operating systems used (favorite)	58	String	The favorite item out of the Lifetime operating systems used attribute	Automatically generated from Lifetime operating systems used.
Lifetime platforms used	61	Tally	A tally of platforms used	For tally `Lifetime platforms used` increment all values by `1` if found in `Active platforms` when visit ended.
Lifetime platforms used (favorite)	60	String	The favorite item out of the Lifetime platforms used attribute	Automatically generated from Lifetime platforms used.
Lifetime visit count	21	Number	Total number of times user has visited site	Set ratio `Average visit duration in minutes` to `Total time spent on site in minutes` divided by `Lifetime visit count` when visit ended. Set ratio `Average visits per week` to `Lifetime visit count` divided by `Weeks since first visit` when new visit if `Weeks since first visit` is greater than or equal to `1`.
Returning visitor	27	Boolean	The visitor is a returning visitor.	Set `Returning visitor` to `true` when new visit `Lifetime visit count` is greater than `1`.
Total direct visits	15	Number	The total number of direct visits	Increment number `Total direct visits` by `1` when new visit if `Referring URL` is empty or `Referring URL` equals `Current URL`.
Total referred visits	16	Number	The total number of referred visits	Increment number `Total referred visits` by `1` when new visit if `Referring URL` is not empty and `Referring URL` does not equal `Current URL`.
Total time spent on site in minutes	25	Number	The sum of the duration of all user visits	Increment number `Total time spent on site in minutes` by `Visit duration` when visit ended.
Unbadged	32	Badge	The visitor has not been assigned any badges.	Assign `Unbadged` badge to visitor when new visitor.
Weeks since first visit	28	Number	The number of weeks elapsed since first visit	Set ratio `Average visits per week` to `Lifetime visit count` divided by `Weeks since first visit` when new visit if `Weeks since first visit` is greater than or equal to `1`.

Visit attributes

Visit attributes	ID	Type	Description	Enrichments
Active browser type	44	String	The browser actively being used by the visitor	Set string `Active browser version` to `Active browser type` when any event if `User Agent` does not contain `Firefox` and `User Agent` does not contain `Safari` and `User Agent` does not contain `MSIE` and `User Agent` does not contain `Edg` and `User Agent` does not contain Opera. Set string `Active browser version` to `Active browser type` when any event `User Agent` is `Chrome`. Set string `Active browser version` to `Active browser type` when any event `User Agent` is `Firefox`. Set string `Active browser version` to `Active browser type` when any event `User Agent` is `Opera`. For `Set of Strings` Active browser types add `Active browser type` when any event.
Active browser types	49	Set of strings	A deduplicated list of browser types used this visit	For tally `Lifetime browser types used` increment all values by `1` if found in `Active browser types when visit ended.`
Active browser version	48	String	The browser version actively being used by the visitor	For set of strings `Active browser versions` add `Active browser version` when any event.
Active browser versions	53	Set of strings	A deduplicated list of browser versions this visit	For tally `Lifetime browser versions used` increment all values by `1` if found in `Active browser versions` when visit ended.
Active device	46	String	The device actively being used by the visitor	For set of strings `Active devices` add `Active device` when any visit.
Active devices	51	Set of strings	A deduplicated list of devices this visit	For tally `Lifetime devices used` increment all values by `1` if found in `Active devices` when visit ended.
Active operating system	45	String	The operating system actively being used by the visitor	For set of strings `Active operating systems` add `Active operating system` when any event.
Active operating systems	50	Set of strings	A deduplicated list of operating systems	For tally `Lifetime operating systems used` increment all values by `1` if found in `Active operating systems` when visit ended.
Active platform	47	String	The platform actively being used by the visitor	For set of strings `Active platforms` add `Active platform` when any event.
Active platforms	52	Set of strings	A deduplicated list of active platforms	For tally `Lifetime platforms used` increment all values by `1` if found in `Active platforms` when visit ended.
Direct visit	14	Boolean	The user navigated directly to the site.	Set boolean `Direct visit` to `true` when new visit if `Referring URL` is empty or `Referring URL` equals `Current URL`.
Entry URL	5	String	The URL of the first page visited	Set string `Entry URL` to `Current URL` when new visit.
Event count	7	Number	The total number of events in this visit	Increment Number `Event count` by `1` when any event
Exit URL	6	String	The URL of the last page visited	Set string `Exit URL` to `Current URL` when visit ended.
Referred visit	13	Boolean	The user was referred from another site.	Set boolean `Referred visit` to `true` when new visit if `Referring URL` is not empty and `Referring URL` does not equal `Current URL`.
Visit duration	12	Number	The duration of this visit	Increment number `Total time spent on site in minutes` by `Visit duration` when visit ended.
Visit end	11	Date	The end date of this visit	Set number `Visit duration` to be the difference between `Visit end` and `Visit start` in minutes when any event.
Visit start	10	Date	The start date of this visit	Set number `Visit duration` to be the difference between `Visit end` and `Visit start` in minutes when any event.

Event attributes

Event attributes	ID	Type	Description	Enrichments
Client IP	74	String	The IP address of the client
Client IPv6	83	String	The IPv6 address of the client
Current URL	4	String	The URL of the current page	Set string `Entry URL` to `Current URL` when new visit. Set string `Exit URL` to `Current URL` when visit ended. Set string `Last event URL` to `Current URL` when any event.
Domain	35	String	The domain of the current page
event_name	64	String	This attribute is deprecated; use `tealium_event` instead.
Last event timestamp	8	String	The timestamp of the last event	Set date `Visit start` to `Last event timestamp` when new visit. Set date `Visit end` to `Last event timestamp` when any event. Set date `First visit` to `Last event timestamp` when new visitor. Set date `Last visit` to `Last event timestamp` when visit ended.
Page Title	38	String	The title of the current page
Pathname	36	String	The pathname of the current page
platform	40	String	The platform of the client
Query String	37	String	The query string of the current page
Referring URL	3	String	The URL of the previous page
tealium_account	66	String	The account name
tealium_datasource	70	String	The Data Source Key
tealium_environment	67	String	The publishing environment
tealium_event	75	String	The Tealium event name (either `view` or `link`)
tealium_event_type	78	String	The type of Tealium event being dispatched (either `view` or `event`)
tealium_firstparty_visitor_id	76	String	The visitor ID provided by the first-party cookie
tealium_library_name	68	String	The library name
tealium_library_version	69	String	The version of the library
tealium_profile	79	String	The account profile
tealium_random	65	Number	This value is a random number that the platform generated for each event. The expected value is 16 numeric digits. This value is prepended with zeroes if it is less than 16 digits.
tealium_session_id	71	Number	This value is the epoch timestamp of when the first page view, event, or library finished starting up (in milliseconds). This value resets if there is no activity for 30 minutes on the web.
tealium_thirdparty_visitor_id	77	String	The visitor ID provided by the third-party cookie
tealium_timestamp_epoch	73	Number	This value is when the event occurred, in seconds. If event was queued, this value is the time that the event originally occurred.
tealium_visitor_id	72	String	This value is the generated UUID, which is case sensitive on AudienceStream. This value was formerly `tealium_vid` in `vdata` calls.
User Agent	2	String	The user agent string

Examples

The following examples demonstrate how you can use preloaded attributes:

Use the Frequent visitor badge to create an audience, and then action that audience with a connector to send email to those visitors that says “Thank you for being a regular visitor.”
Use the Lifetime operating systems used (favorite) attribute to change the placement of specific downloads on a page, making more relevant apps appear first.
Use Total Direct Visits and Total Referred Visits to calculate the ratio of direct to referred visits for a visitor to determine how they engage with the site.