Amazon Consent Signal Tag Setup Guide

Tag tips

• Amazon: Amazon Consent Signal (ACS) integration guide for consent management platforms

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Automatically read from Tealium Consent Cookie: If enabled, the tag integrates with Tealium Consent Manager, reads consent status from the Tealium Consent Cookie, and sets the following variables accordingly:
  • Ad Storage: Whether Amazon Ads is allowed to use ad-related storage (cookies, localStorage, similar IDs) in the browser for advertising purposes. If Automatically read from Tealium Consent Cookie is enabled and the visitor gives partial consent, Tealium checks the consent category you select. If the visitor has consented to this category, amzn_ad_storage is set to granted. If the visitor gives full consent, amzn_ad_storage is always set to granted. The default value is denied.
  • Ad User Data: Whether Amazon Ads is allowed to use the user’s ad-related data (identifiers, behavior) for targeting, measurement, and matching. If Automatically read from Tealium Consent Cookie is enabled and the visitor gives partial consent, Tealium checks the consent category you select. If the visitor has consented to this category, amzn_user_data is set to granted. If the visitor gives full consent, amzn_user_data is always set to granted. The default value is denied.

The following consent categories are available for the Ad Storage and Ad User Data settings:

• Denied: Consent is denied.
• Granted: Consent is granted.
• Analytics: Consent is given for analytics.
• Affiliates: Consent is given for affiliates.
• Display Ads: Consent is given for display ads.
• Search: Consent is given for search.
• Email: Consent is given for email.
• Personalization: Consent is given for personalization.
• Social: Consent is given for social.
• Big Data: Consent is given for big data.
• Misc: Consent is given for miscellaneous purposes.
• Cookie Match: Consent is given for cookie matching.
• CDP: Consent is given for customer data platforms.
• Mobile: Consent is given for mobile.
• Engagement: Consent is given for engagement.
• Monitoring: Consent is given for monitoring.
• CRM: Consent is given for customer relationship management.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard