PushEngage Tag Setup Guide

This article describes how to set up the PushEngage tag in your Tealium iQ Tag Management account.

PushEngage is a browser push notification platform that helps content website managers engage visitors by automatically segmenting and sending web push messages. The cloud-based tool offers features for setting up notification triggers, customer segmentation, automatic responses, A/B testing, and more

Tag Configuration

First, go to the tag marketplace and add the PushEngage tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • API Key: Your PushEngage API Key. API key allows you to access PushEngage service.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
API key (apiKey) [String]
Segment Name (segmentName) [String/Array]
Profile ID (profileId) [String]
Days (days) [Number/Array]


Variable Description
Add a Segment to a Subscriber at the time of subscription init
Add a Segment to a Subscriber on page load of your site add-to-segment
Add a Dynamic Segment to a Subscriber add-to-dynamic-segment
Remove a Subscriber from a Segment remove-to-segment
Add Profile Id to a Subscribers add-to-profile

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This page was last updated: December 15, 2021