Fullstory Tag Setup Guide

This article describes how to set up the Fullstory tag in your Tealium iQ Tag Management account.

Tag tips

  • In the Advanced Settings, set the Bundle Flag to Yes and the Wait Flag to No to make FullStory start recording as soon as possible.
  • Use mapping to:
    • Send the User ID for identified users (FS.identify).
    • Send additional user parameters (FS.identify and FS.setUserVars).
    • Send an event with parameters (FS.event).
    • Override the Event Source (default is tealium).
    • Enable FullStory debugging.
    • Stop adding the FullStory Session ID to the data layer.
    • Stop sending the Tealium Session ID to the FS.identify and FS.setUserVars methods.
    • Stop sending the Tealium Visitor ID to the FS.identify and FS.setUserVars methods.
  • Events send when a value is present in the Event Name variable.
  • If a Full Event Object is present, none of the Individual Custom Event parameters are sent.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Org ID
    • Your FullStory Org ID
  • Namespace
    • Your FullStory JavaScript namespace

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
fs_debug
  • String
  • Enable FullStory Debugging
  • Values are true or false.
get_fs_session_id
  • String
  • Get FullStory Session ID
  • Values are true or false.
get_tealium_session_id
  • String
  • Get Tealium Session ID
  • Values are true or false.
get_tealium_visitor_id
  • String
  • Get Tealium Visitor ID
  • Values are true or false.
fs_consent
  • String
  • User Tracking Consent
  • Values are true or false.
fs_script
  • String
  • Script URL

User Parameters

Variable Description
uid
  • String
  • User ID
uservars.displayName
  • String
  • User Display Name
uservars.email
  • String
  • User Email
uservars.custom
  • Custom User Var

Events

Variable Description
fs_event_name
  • String
  • Event Name
fs_event_source
  • String
  • Event Source
s_event.custom
  • Individual Custom Event Parameter
fs_event_object
  • Object
  • Full Event Object

Page Events

Variable Description
fs_page.pageName
  • String
  • Page Name
fs_page.category
  • String
  • Page Category
fs_page.title
  • String
  • Page Title
fs_page.url
  • String
  • Page URL
fs_page.image_url
  • String
  • Page Image URL
fs_page.custom
  • Individual Custom Page Parameter
fs_page_object
  • Object
  • Full Page Object

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This page was last updated: March 4, 2021