This article describes how to set up the Connexity Pixel tag in your Tag Management account.
Connexity is a performance marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROAS objectives.
Tag tips
- Use mappings to:
- Dynamically override configuration data
- Dynamically override the E-Commerce extension values
- Send additional data values
- Provide event-specific parameters
- Specify an event trigger
- Supports the following E-Commerce extension values:
- Order ID
- Order Sub Total
- Product Quantities
- Currency
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Merchant ID: Your Connexity provided Merchant ID
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
mid | Merchant ID |
page_type | Page Type |
E-Commerce
| Variable | Type | Description |
|---|---|---|
order_id | String | Order ID (Overrides _corder) |
order_value | String | Order Value (Overrides csubtotal) |
order_currency | String | Currency (Overrides _ccurrency) |
category_name | String | Category Name (Overrides ccat) |
product_sku | Array | Product SKU (Overrides csku) |
product_quantity | Array | Product Quantities (Overrides _cquan) |
cust type | String | Custom Type |
category_id | String | Category ID |
Event Triggers
| Variable | Description |
|---|---|
pageview | Page view |
conversion | Conversion |
addtocart | Add to cart |
Custom Event | Custom Event |
Event-specific Parameters
| Variable | Description |
|---|---|
| Page View | Page view |
| Add to Cart | Add to cart |
| Conversion | Conversion |
| Custom Event | Custom Event |
This page was last updated: November 10, 2026