Mapp Intelligence Tag Setup Guide

This article describes how to set up the Mapp Intelligence tag in your Tealium iQ Tag Management account.

Mapp Intelligence offers analysts and marketers in depth analyses and valuable insights of website usage and a deeper understanding of their customers. It provides the necessary information to target audiences with the right message at the right time and in the right channel.

Tag Tips

  • Values added to data mapping will be inserted into the Webtrekk (wt) object. For example, use data mappings to set wt_config.contentId or internalSearch ).
  • The Mapp Intelligence tag triggers formTrackInstall() automatically by setting a value to Form HTML ID (formTrackInstall).
  • Event tracking can be done with a function call using
  • The E-Commerce extension is required to automatically set order values.

Tag Configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Library Version: The library version you are using.
  • Track ID: ID used to assign requests to an account. Locate your track ID by navigating to Data Collection in the Mapp System Configuration. If the same information needs to be recorded to multiple accounts, enter the corresponding track IDs of the accounts as a comma-separated list.
  • Track Domain: Your Mapp Intelligence track domain provided by your account manager.
  • Param First: Semi-colon separated list of parameters that will be sent first.
  • Domain: Domain of website being tracked. You can enter multiple domains, separated by a semicolon.
  • Link Tracking: The Mapp Intelligence tag provides two ways to track HTML links:
    • Link: All HTML links are automatically tracked when clicked
    • Standard: All labeled HTML links of a page are tracked when clicked.
  • Link Track Attribute: Name of the HTML attribute used for link names.
  • Link Track Params: Name of query string parameters in the link URL that will be used as link name.
  • Link Track Downloads: Extensions of download files to track. For example, .zip, .rar, .doc
  • Pixel Sampling: Define whether only every n-th user should be tracked on your page.
  • Force HTTPS: Select on or off.
  • Cookie Handling: Select the cookies you want to use: first-party cookies or third-party cookies.
  • Cookie Domain
  • mediaCode: Set mediaCode to identify which parameter you will use for standard campaign tracking.
  • mediaCodeCookie: If the mediaCode query parameter is in the address bar (for example, with AJAX-driven websites), set mediaCodeCookie to sid.
  • WT Object Name: Name of the WT object. Leave the default of wt if using a single Webtrekk instance.
  • Form Tracking: Enables global form tracking. To enable form tracking for single pages, use Form HTML ID in Data Mappings.
  • Request Queue: Select on or off.
  • Server to Server Tracking: Select on or off.

Load Rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
WT Object Name (wt_object_name) [String]
Request of Obfusacation (requestObfuscation) [Boolean]
Secure Configuration (secureConfig) [String]
Send via SDK ( sendViaSDK ) [Boolean]
Parameters to Include First (wt_config.paramFirst)
Ignore Pre-rendering (wt_config.ignorePrerendering) [Boolean]
Form Path Analysis (wt_config.formPathAnalysis) [Boolean]
tabBrowsing (wt_config.tabBrowsing) [Boolean]
globalVisitorIds (wt_config.globalVisitorIds) [Boolean]
execCDB (wt_config.execCDB) [Boolean]
useCDBCache (wt_config.useCDBCache) [Boolean]
useCDBScript (wt_config.useCDBScript) [Boolean]
requestLimitAmount (wt_config.requestLimitAmount)
requestLimitTime (wt_config.requestLimitTime)
Track ID (wt_config.trackId)
Track Domain (wt_config.trackDomain)
Domain (wt_config.domain)
Link Track ( wt_config.linkTrack )
Link Track Attribute (wt_config.linkTrackAttribute)
Link Track Params (wt_config.linkTrackParams)
Link Track Downloads (wt_config.linkTrackDownloads) [RegExp Object]
Link Track Pattern (wt_config.linkTrackPattern)
Llink Track Replace (wt_config.linkTrackReplace)
Link Track Ignore Pattern (wt_config.linkTrackIgnorePattern)
No Delay Link Track Attribute (wt_config.noDelayLinkTrackAttribute)
Pixel Sampling (wt_config.pixelSampling)
Force HTTPS (wt_config.forceHTTPS)
Cookie Handling (wt_config.cookie)
Cookie Domain (wt_config.cookieDomain)
contentId (wt_config.contentId)
Form (wt_config.form)
executePluginFunction (wt_config.executePluginFunction)
Media Code Cookie (wt_config.mediaCodeCookie)
Media Code (wt_config.mediaCode)
Custom wt config item (wt_config.###)


Variable Description
Custom Visitor ID
Login Status (loginStatus)
URM Categories (urmCategory.###)
Email RID (emailRID)
Email Opt-In (emailOptin)
Gender (gender)
Birthday (birthday) [YYYYMMDD]
Birthday Year (birthdayJ) [YYYY]
Birthday Month (birthdayM) [MM]
Birthday Day (birthdayD)
CRM Category 1
CRM Category 2
CRM Category 3
CRM Category 4
CRM Category 5
CRM Category 6
CRM Category 7
CRM Category 8
CRM Category 9
CRM Category 10
Custom Session Parameter 1
Custom Session Parameter 2
Custom Session Parameter 3
Custom Session Parameter 4
Custom Session Parameter 5
Custom Session Parameter 6
Custom Session Parameter 7
Custom Session Parameter 8
Custom Session Parameter 9
Custom Session Parameter 10

Page Data

Variable Description
Page Title (pageTitle) [String]
Content ID (contentId)
URL Pattern (pageURLPattern)
URL Replace (pageURLReplace)
Tab Browsing (tabBrowsing) [Boolean]
Internal Search (internalSearch) [String]
Number of Search Result (numberSearchResults) [Number]
Error Messages (errorMessages) [String]
Page Type (pageType) [String]
Page Length (pageLength) [String]
Article Title (articleTitle) [String]
Days Since Publication (daysSincePublication) [Number]
Paywell Calls (paywell) [String]
Content Tags (contentTags) [String]
Content Group 1
Content Group 2
Content Group 3
Content Group 4
Content Group 5
Content Group 6
Content Group 7
Content Group 8
Content Group 9
Content Group 10
Content Group 11
Content Group 12
Content Group 13
Content Group 14
Content Group 15
Content Group 16
Content Group 17
Content Group 18
Content Group 19
Content Group 20
Content Group 21
Content Group 22
Content Group 23
Content Group 24
Content Group 25
Custom Parameter 1
Custom Parameter 2
Custom Parameter 3
Custom Parameter 4
Custom Parameter 5
Custom Parameter 6
Custom Parameter 7
Custom Parameter 8
Custom Parameter 9
Custom Parameter 10
Custom Parameter 11
Custom Parameter 12
Custom Parameter 13
Custom Parameter 14
Custom Parameter 15
Custom Parameter 16
Custom Parameter 17
Custom Parameter 18
Custom Parameter 19
Custom Parameter 20
Custom Parameter 21
Custom Parameter 22
Custom Parameter 23
Custom Parameter 24
Custom Parameter 25
Custom Parameter 26
Custom Parameter 27
Custom Parameter 28
Custom Parameter 29
Custom Parameter 30
Custom Parameter 31
Custom Parameter 32
Custom Parameter 33
Custom Parameter 34
Custom Parameter 35
Custom Parameter 36
Custom Parameter 37
Custom Parameter 38
Custom Parameter 39
Custom Parameter 40
Custom Parameter 41
Custom Parameter 42
Custom Parameter 43
Custom Parameter 44
Custom Parameter 45
Custom Parameter 46
Custom Parameter 47
Custom Parameter 48
Custom Parameter 49
Custom Parameter 50

Search & Form Tracking

Variable Description
Form (form) [0/1]
Form Attribute (formAttribute) [String]
Form Value Attribute (formValueAttribute) [String]
Form Field Attribute (formFieldAttribute) [String]
Full Content Form Tracking (formFullContent) [Array]
Form Path Analysis (formPathAnalysis) [true/false]
Anonymous Form Tracking (formAnonymous) [0/1]
Form Field Default Value (formFieldDefaultValue) [String]
Form HTML ID (formTrackInstall)

Click Tracking

Variable Description
Link Track (linkTrack) [link/standard]
Link Track Attribute (linkTrackAttribute) [String]
Link Track Pattern (linkTrackPattern) [RegExp Object]
Link Track Ignore Pattern (linkTrackIgnorePattern) [String]
Link Track Replace (linkTrackReplace) [String]
Link Track Downloads (linkTrackDownloads) [Array]
Delay Link Track (delayLinkTrack) [true/false]
Delay Link Track Time (delayLinkTrackTime) [Number]
No Delay Link Track Attribute (noDelayLinkTrackAttribute) [String]
Link Track Params
Link ID for custom tracking (linkId)

Campaign Tracking

Variable Description
Media Code (mediaCode)
Media Code Cookie (mediaCodeCookie)
Campaign ID (campaignId)
Campaign Action (campaignAction)
Custom Campaign Parameter 1
Custom Campaign Parameter 2
Custom Campaign Parameter 3
Custom Campaign Parameter 4
Custom Campaign Parameter 5
Custom Campaign Parameter 6
Custom Campaign Parameter 7
Custom Campaign Parameter 8
Custom Campaign Parameter 9
Custom Campaign Parameter 10

Server Tracking

Variable Description
Send Via Server Activated (sendViaServerActivated) [true/false]
Send Via Server Domain (sendViaServerDomain) [String]
Send Via Server Path (sendViaServerPath) [String]
Send Via Server Dropped Requests (sendViaServerDroppedRequests)
Send Via Server Blacklist (sendViaServerBlacklist)


Variable Description
Update Cookie (updateCookie) [Boolean]
Cookie Secure (cookieSecure) [Boolean]
Cookie Ever ID Timeout (cookieEidTimeout) [Number]
Validate Ever ID (validateEverId) [Boolean]
Cookie OptOut Name (optoutName) [String]
Cookie OptOut Time Frame (optoutTimeFrame)

Request Queue

Variable Description
Request Queue Activated (requestQueueActivated) [Boolean]
requestQueueResendInterval (requestQueueResendInterval) [Number]
Reqquest Queue TTL (requestQueueTTL) [Number]
Request Queue Size (requestQueueSize) [Boolean]

Anonymous Tracking

Variable Description
Enable Anonymous Function (enableAnonymousFunction) [Boolean]
Anonymous Opt In (anonymousOptIn) [Boolean]
Anonymous Cookie Name (anonymousCookieName) [String]
Suppress Identification Parameter (suppressIdentificationParameter) [Array]


Variable Description
Order ID (order_id) (Overrides _corder )
Order Total (order_total) (Overrides _ctotal )
Currency (order_currency) (Overrides _ccurrency )
Coupon Value (order_couponValue)
List of Names (product_name) [Array]
(Overrides _cprodname )
List of Quantities (product_quantity) [Array]
(Overrides _cquan )
List of Prices (product_unit_price) [Array]
(Overrides _cprice )
productCategory (product_category) [Array]
List of Categories
(Overrides _ccat )
productCategory (product_brand) [Array]
List of Brands
(Overrides _cbrand )
productCategory (product_subcategory) [Array]
List of Sub Categories
(Overrides _ccat2 )
Product Status (productStatus)
Payment Method (paymentMethod) [String]
Shipping Service (shippingService) [String]
Shipping Speed (shippingSpeed) [String]
Shipping Costs (shippingCosts) [Number]
Gross Margin (grossMargin) [Number]
Order Status (orderStatus) [String]
Product Variant (productVariant) [String]
Product Sold Out (productSoldOut) [0/1]
Product Category 1
Product Category 2
Product Category 3
Product Category 4
Product Category 5
Product Category 6
Product Category 7
Product Category 8
Product Category 9
Product Category 10
Product Category 11
Product Category 12
Product Category 13
Product Category 14
Product Category 15
Product Category 16
Product Category 17
Product Category 18
Product Category 19
Product Category 20
Product Category 21
Product Category 22
Product Category 23
Product Category 24
Product Category 25
Custom E-Commerce Parameter 1
Custom E-Commerce Parameter 2
Custom E-Commerce Parameter 3
Custom E-Commerce Parameter 4
Custom E-Commerce Parameter 5
Custom E-Commerce Parameter 6
Custom E-Commerce Parameter 7
Custom E-Commerce Parameter 8
Custom E-Commerce Parameter 9
Custom E-Commerce Parameter 10
Custom E-Commerce Parameter 11
Custom E-Commerce Parameter 12
Custom E-Commerce Parameter 13
Custom E-Commerce Parameter 14
Custom E-Commerce Parameter 15
Custom E-Commerce Parameter 16
Custom E-Commerce Parameter 17
Custom E-Commerce Parameter 18
Custom E-Commerce Parameter 19
Custom E-Commerce Parameter 20
Custom E-Commerce Parameter 21
Custom E-Commerce Parameter 22
Custom E-Commerce Parameter 23
Custom E-Commerce Parameter 24
Custom E-Commerce Parameter 25
Custom E-Commerce Parameter 26
Custom E-Commerce Parameter 27
Custom E-Commerce Parameter 28
Custom E-Commerce Parameter 29
Custom E-Commerce Parameter 30
Custom E-Commerce Parameter 31
Custom E-Commerce Parameter 32
Custom E-Commerce Parameter 33
Custom E-Commerce Parameter 34
Custom E-Commerce Parameter 35
Custom E-Commerce Parameter 36
Custom E-Commerce Parameter 37
Custom E-Commerce Parameter 38
Custom E-Commerce Parameter 39
Custom E-Commerce Parameter 40
Custom E-Commerce Parameter 41
Custom E-Commerce Parameter 42
Custom E-Commerce Parameter 43
Custom E-Commerce Parameter 44
Custom E-Commerce Parameter 45
Custom E-Commerce Parameter 46
Custom E-Commerce Parameter 47
Custom E-Commerce Parameter 48
Custom E-Commerce Parameter 49
Custom E-Commerce Parameter 50

Was this page helpful?

This page was last updated: October 3, 2022