Mapp Intelligence Tag Setup Guide
This article describes how to set up the Mapp Intelligence tag in your Tealium iQ Tag Management account.
Mapp Intelligence offers analysts and marketers in depth analyses and valuable insights of website usage and a deeper understanding of their customers. It provides the necessary information to target audiences with the right message at the right time and in the right channel.
Tag Tips
- Values added to data mapping will be inserted into the Webtrekk (
wt) object. For example, use data mappings to setwt_config.contentIdorinternalSearch). - The Mapp Intelligence tag triggers
formTrackInstall()automatically by setting a value to Form HTML ID (formTrackInstall). - Event tracking can be done with a function call using
utag.link(). - The E-Commerce extension is required to automatically set order values.
Tag Configuration
Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.
When adding the tag, configure the following settings:
- Library Version: The library version you are using.
- Track ID: ID used to assign requests to an account. Locate your track ID by navigating to Data Collection in the Mapp System Configuration. If the same information needs to be recorded to multiple accounts, enter the corresponding track IDs of the accounts as a comma-separated list.
- Track Domain: Your Mapp Intelligence track domain provided by your account manager.
- Param First: Semi-colon separated list of parameters that will be sent first.
- Domain: Domain of website being tracked. You can enter multiple domains, separated by a semicolon.
- Link Tracking: The Mapp Intelligence tag provides two ways to track HTML links:
- Link: All HTML links are automatically tracked when clicked
- Standard: All labeled HTML links of a page are tracked when clicked.
- Link Track Attribute: Name of the HTML attribute used for link names.
- Link Track Params: Name of query string parameters in the link URL that will be used as link name.
- Link Track Downloads: Extensions of download files to track. For example,
.zip,.rar,.doc - Pixel Sampling: Define whether only every n-th user should be tracked on your page.
- Force HTTPS: Select on or off.
- Cookie Handling: Select the cookies you want to use: first-party cookies or third-party cookies.
- Cookie Domain
- mediaCode: Set mediaCode to identify which parameter you will use for standard campaign tracking.
- mediaCodeCookie: If the mediaCode query parameter is in the address bar (for example, with AJAX-driven websites), set mediaCodeCookie to
sid. - WT Object Name: Name of the WT object. Leave the default of
wtif using a single Webtrekk instance. - Form Tracking: Enables global form tracking. To enable form tracking for single pages, use Form HTML ID in Data Mappings.
- Request Queue: Select on or off.
- Server to Server Tracking: Select on or off.
Load Rules
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
WT Object Name (wt_object_name) |
[String] |
Request of Obfusacation (requestObfuscation) |
[Boolean] |
Secure Configuration (secureConfig) |
[String] |
Send via SDK ( sendViaSDK ) |
[Boolean] |
Parameters to Include First (wt_config.paramFirst) |
|
Ignore Pre-rendering (wt_config.ignorePrerendering) |
[Boolean] |
Form Path Analysis (wt_config.formPathAnalysis) |
[Boolean] |
tabBrowsing (wt_config.tabBrowsing) |
[Boolean] |
globalVisitorIds (wt_config.globalVisitorIds) |
[Boolean] |
execCDB (wt_config.execCDB) |
[Boolean] |
useCDBCache (wt_config.useCDBCache) |
[Boolean] |
useCDBScript (wt_config.useCDBScript) |
[Boolean] |
requestLimitAmount (wt_config.requestLimitAmount) |
|
requestLimitTime (wt_config.requestLimitTime) |
|
Track ID (wt_config.trackId) |
|
Track Domain (wt_config.trackDomain) |
|
Domain (wt_config.domain) |
|
Link Track ( wt_config.linkTrack ) |
|
Link Track Attribute (wt_config.linkTrackAttribute) |
|
Link Track Params (wt_config.linkTrackParams) |
|
Link Track Downloads (wt_config.linkTrackDownloads) |
[RegExp Object] |
Link Track Pattern (wt_config.linkTrackPattern) |
|
Llink Track Replace (wt_config.linkTrackReplace) |
|
Link Track Ignore Pattern (wt_config.linkTrackIgnorePattern) |
|
No Delay Link Track Attribute (wt_config.noDelayLinkTrackAttribute) |
|
Pixel Sampling (wt_config.pixelSampling) |
|
Force HTTPS (wt_config.forceHTTPS) |
|
Cookie Handling (wt_config.cookie) |
|
Cookie Domain (wt_config.cookieDomain) |
|
contentId (wt_config.contentId) |
|
Form (wt_config.form) |
|
executePluginFunction (wt_config.executePluginFunction) |
|
Media Code Cookie (wt_config.mediaCodeCookie) |
|
Media Code (wt_config.mediaCode) |
|
Custom wt config item (wt_config.###) |
General
| Variable | Description |
|---|---|
| Custom Visitor ID | |
Login Status (loginStatus) |
|
URM Categories (urmCategory.###) |
|
Email RID (emailRID) |
|
Email Opt-In (emailOptin) |
|
Gender (gender) |
|
Birthday (birthday) |
[YYYYMMDD] |
Birthday Year (birthdayJ) |
[YYYY] |
Birthday Month (birthdayM) |
[MM] |
Birthday Day (birthdayD) |
|
| CRM Category 1 | |
| CRM Category 2 | |
| CRM Category 3 | |
| CRM Category 4 | |
| CRM Category 5 | |
| CRM Category 6 | |
| CRM Category 7 | |
| CRM Category 8 | |
| CRM Category 9 | |
| CRM Category 10 | |
| Custom Session Parameter 1 | |
| Custom Session Parameter 2 | |
| Custom Session Parameter 3 | |
| Custom Session Parameter 4 | |
| Custom Session Parameter 5 | |
| Custom Session Parameter 6 | |
| Custom Session Parameter 7 | |
| Custom Session Parameter 8 | |
| Custom Session Parameter 9 | |
| Custom Session Parameter 10 |
Page Data
| Variable | Description |
|---|---|
Page Title (pageTitle) |
[String] |
Content ID (contentId) |
|
URL Pattern (pageURLPattern) |
|
URL Replace (pageURLReplace) |
|
Tab Browsing (tabBrowsing) |
[Boolean] |
Internal Search (internalSearch) |
[String] |
Number of Search Result (numberSearchResults) |
[Number] |
Error Messages (errorMessages) |
[String] |
Page Type (pageType) |
[String] |
Page Length (pageLength) |
[String] |
Article Title (articleTitle) |
[String] |
Days Since Publication (daysSincePublication) |
[Number] |
Paywell Calls (paywell) |
[String] |
Content Tags (contentTags) |
[String] |
| Content Group 1 | |
| Content Group 2 | |
| Content Group 3 | |
| Content Group 4 | |
| Content Group 5 | |
| Content Group 6 | |
| Content Group 7 | |
| Content Group 8 | |
| Content Group 9 | |
| Content Group 10 | |
| Content Group 11 | |
| Content Group 12 | |
| Content Group 13 | |
| Content Group 14 | |
| Content Group 15 | |
| Content Group 16 | |
| Content Group 17 | |
| Content Group 18 | |
| Content Group 19 | |
| Content Group 20 | |
| Content Group 21 | |
| Content Group 22 | |
| Content Group 23 | |
| Content Group 24 | |
| Content Group 25 | |
| Custom Parameter 1 | |
| Custom Parameter 2 | |
| Custom Parameter 3 | |
| Custom Parameter 4 | |
| Custom Parameter 5 | |
| Custom Parameter 6 | |
| Custom Parameter 7 | |
| Custom Parameter 8 | |
| Custom Parameter 9 | |
| Custom Parameter 10 | |
| Custom Parameter 11 | |
| Custom Parameter 12 | |
| Custom Parameter 13 | |
| Custom Parameter 14 | |
| Custom Parameter 15 | |
| Custom Parameter 16 | |
| Custom Parameter 17 | |
| Custom Parameter 18 | |
| Custom Parameter 19 | |
| Custom Parameter 20 | |
| Custom Parameter 21 | |
| Custom Parameter 22 | |
| Custom Parameter 23 | |
| Custom Parameter 24 | |
| Custom Parameter 25 | |
| Custom Parameter 26 | |
| Custom Parameter 27 | |
| Custom Parameter 28 | |
| Custom Parameter 29 | |
| Custom Parameter 30 | |
| Custom Parameter 31 | |
| Custom Parameter 32 | |
| Custom Parameter 33 | |
| Custom Parameter 34 | |
| Custom Parameter 35 | |
| Custom Parameter 36 | |
| Custom Parameter 37 | |
| Custom Parameter 38 | |
| Custom Parameter 39 | |
| Custom Parameter 40 | |
| Custom Parameter 41 | |
| Custom Parameter 42 | |
| Custom Parameter 43 | |
| Custom Parameter 44 | |
| Custom Parameter 45 | |
| Custom Parameter 46 | |
| Custom Parameter 47 | |
| Custom Parameter 48 | |
| Custom Parameter 49 | |
| Custom Parameter 50 |
Search & Form Tracking
| Variable | Description |
|---|---|
Form (form) |
[0/1] |
Form Attribute (formAttribute) |
[String] |
Form Value Attribute (formValueAttribute) |
[String] |
Form Field Attribute (formFieldAttribute) |
[String] |
Full Content Form Tracking (formFullContent) |
[Array] |
Form Path Analysis (formPathAnalysis) |
[true/false] |
Anonymous Form Tracking (formAnonymous) |
[0/1] |
Form Field Default Value (formFieldDefaultValue) |
[String] |
Form HTML ID (formTrackInstall) |
Click Tracking
| Variable | Description |
|---|---|
Link Track (linkTrack) |
[link/standard] |
Link Track Attribute (linkTrackAttribute) |
[String] |
Link Track Pattern (linkTrackPattern) |
[RegExp Object] |
Link Track Ignore Pattern (linkTrackIgnorePattern) |
[String] |
Link Track Replace (linkTrackReplace) |
[String] |
Link Track Downloads (linkTrackDownloads) |
[Array] |
Delay Link Track (delayLinkTrack) |
[true/false] |
Delay Link Track Time (delayLinkTrackTime) |
[Number] |
No Delay Link Track Attribute (noDelayLinkTrackAttribute) |
[String] |
| Link Track Params | |
Link ID for custom utag.link tracking (linkId) |
Campaign Tracking
| Variable | Description |
|---|---|
Media Code (mediaCode) |
|
Media Code Cookie (mediaCodeCookie) |
|
Campaign ID (campaignId) |
|
Campaign Action (campaignAction) |
|
| Custom Campaign Parameter 1 | |
| Custom Campaign Parameter 2 | |
| Custom Campaign Parameter 3 | |
| Custom Campaign Parameter 4 | |
| Custom Campaign Parameter 5 | |
| Custom Campaign Parameter 6 | |
| Custom Campaign Parameter 7 | |
| Custom Campaign Parameter 8 | |
| Custom Campaign Parameter 9 | |
| Custom Campaign Parameter 10 |
Server Tracking
| Variable | Description |
|---|---|
Send Via Server Activated (sendViaServerActivated) |
[true/false] |
Send Via Server Domain (sendViaServerDomain) |
[String] |
Send Via Server Path (sendViaServerPath) |
[String] |
Send Via Server Dropped Requests (sendViaServerDroppedRequests) |
|
Send Via Server Blacklist (sendViaServerBlacklist) |
Cookies
| Variable | Description |
|---|---|
Update Cookie (updateCookie) |
[Boolean] |
Cookie Secure (cookieSecure) |
[Boolean] |
Cookie Ever ID Timeout (cookieEidTimeout) |
[Number] |
Validate Ever ID (validateEverId) |
[Boolean] |
Cookie OptOut Name (optoutName) |
[String] |
Cookie OptOut Time Frame (optoutTimeFrame) |
Request Queue
| Variable | Description |
|---|---|
Request Queue Activated (requestQueueActivated) |
[Boolean] |
requestQueueResendInterval (requestQueueResendInterval) |
[Number] |
Reqquest Queue TTL (requestQueueTTL) |
[Number] |
Request Queue Size (requestQueueSize) |
[Boolean] |
Anonymous Tracking
| Variable | Description |
|---|---|
Enable Anonymous Function (enableAnonymousFunction) |
[Boolean] |
Anonymous Opt In (anonymousOptIn) |
[Boolean] |
Anonymous Cookie Name (anonymousCookieName) |
[String] |
Suppress Identification Parameter (suppressIdentificationParameter) |
[Array] |
E-Commerce
| Variable | Description |
|---|---|
Order ID (order_id) |
(Overrides _corder ) |
Order Total (order_total) |
(Overrides _ctotal ) |
Currency (order_currency) |
(Overrides _ccurrency ) |
Coupon Value (order_couponValue) |
|
List of Names (product_name) |
[Array] (Overrides _cprodname ) |
List of Quantities (product_quantity) |
[Array] (Overrides _cquan ) |
List of Prices (product_unit_price) |
[Array] (Overrides _cprice ) |
productCategory (product_category) |
[Array] List of Categories (Overrides _ccat ) |
productCategory (product_brand) |
[Array] List of Brands (Overrides _cbrand ) |
productCategory (product_subcategory) |
[Array] List of Sub Categories (Overrides _ccat2 ) |
Product Status (productStatus) |
|
Payment Method (paymentMethod) |
[String] |
Shipping Service (shippingService) |
[String] |
Shipping Speed (shippingSpeed) |
[String] |
Shipping Costs (shippingCosts) |
[Number] |
Gross Margin (grossMargin) |
[Number] |
Order Status (orderStatus) |
[String] |
Product Variant (productVariant) |
[String] |
Product Sold Out (productSoldOut) |
[0/1] |
| Product Category 1 | |
| Product Category 2 | |
| Product Category 3 | |
| Product Category 4 | |
| Product Category 5 | |
| Product Category 6 | |
| Product Category 7 | |
| Product Category 8 | |
| Product Category 9 | |
| Product Category 10 | |
| Product Category 11 | |
| Product Category 12 | |
| Product Category 13 | |
| Product Category 14 | |
| Product Category 15 | |
| Product Category 16 | |
| Product Category 17 | |
| Product Category 18 | |
| Product Category 19 | |
| Product Category 20 | |
| Product Category 21 | |
| Product Category 22 | |
| Product Category 23 | |
| Product Category 24 | |
| Product Category 25 | |
| Custom E-Commerce Parameter 1 | |
| Custom E-Commerce Parameter 2 | |
| Custom E-Commerce Parameter 3 | |
| Custom E-Commerce Parameter 4 | |
| Custom E-Commerce Parameter 5 | |
| Custom E-Commerce Parameter 6 | |
| Custom E-Commerce Parameter 7 | |
| Custom E-Commerce Parameter 8 | |
| Custom E-Commerce Parameter 9 | |
| Custom E-Commerce Parameter 10 | |
| Custom E-Commerce Parameter 11 | |
| Custom E-Commerce Parameter 12 | |
| Custom E-Commerce Parameter 13 | |
| Custom E-Commerce Parameter 14 | |
| Custom E-Commerce Parameter 15 | |
| Custom E-Commerce Parameter 16 | |
| Custom E-Commerce Parameter 17 | |
| Custom E-Commerce Parameter 18 | |
| Custom E-Commerce Parameter 19 | |
| Custom E-Commerce Parameter 20 | |
| Custom E-Commerce Parameter 21 | |
| Custom E-Commerce Parameter 22 | |
| Custom E-Commerce Parameter 23 | |
| Custom E-Commerce Parameter 24 | |
| Custom E-Commerce Parameter 25 | |
| Custom E-Commerce Parameter 26 | |
| Custom E-Commerce Parameter 27 | |
| Custom E-Commerce Parameter 28 | |
| Custom E-Commerce Parameter 29 | |
| Custom E-Commerce Parameter 30 | |
| Custom E-Commerce Parameter 31 | |
| Custom E-Commerce Parameter 32 | |
| Custom E-Commerce Parameter 33 | |
| Custom E-Commerce Parameter 34 | |
| Custom E-Commerce Parameter 35 | |
| Custom E-Commerce Parameter 36 | |
| Custom E-Commerce Parameter 37 | |
| Custom E-Commerce Parameter 38 | |
| Custom E-Commerce Parameter 39 | |
| Custom E-Commerce Parameter 40 | |
| Custom E-Commerce Parameter 41 | |
| Custom E-Commerce Parameter 42 | |
| Custom E-Commerce Parameter 43 | |
| Custom E-Commerce Parameter 44 | |
| Custom E-Commerce Parameter 45 | |
| Custom E-Commerce Parameter 46 | |
| Custom E-Commerce Parameter 47 | |
| Custom E-Commerce Parameter 48 | |
| Custom E-Commerce Parameter 49 | |
| Custom E-Commerce Parameter 50 |
This page was last updated: October 3, 2022