Adobe Media Analytics (3.x SDK) Tag Setup Guide

Adobe Media Analytics provides support for tracking video and ad metrics, including total views/impressions, time spent, and completion rates.

Tag tips

Adobe Media Analytics requires the Adobe Experience Cloud ID Service as well as AppMeasurement for JS to be loaded first, preferably bundled.
This tag is fired with utag.track('video', data); which should be implemented in your video event handlers.

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Tracking Server: (Required) Adobe Media Analytics tracking server. (example.hb.omtrdc.net).
Publisher: (Required) Publisher name as provided by Adobe.
Use SSL: Specifies whether or not to send heartbeat calls over HTTPS. The default value is false, meaning SSL is disabled. Set the value to true to send tracking calls securely.
S-Object Name: (Required) Set your own custom s-object variable name. Use defaults if not sure.
Video Platform Name: The name of the online video platform through which content gets distributed. This field is optional.
Video Player SDK: The version of the video player app/SDK. This field is optional.

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Variable	Description
Adobe Media Analytics Tracking Server	(`tracking_server`)
Adobe Media Analytics Publisher	(`publisher`)
Adobe Media Analytics SSL Flag	(`ssl`)
Adobe Media Analytics Channel	(`syndication_channel`)
Adobe Media Analytics Video Platform Name	(`online_video_platform_name`)
Adobe Media Analytics Player SDK	(`player_sdk`)
Adobe Media Analytics Debug Logging Flag	(`debug_logging`)

Variable	Description
Video Load (`video_load`)	`video_load`
Video Start (`video_start`)	`video_start`
Video Playing (`video_playing`)	`video_playing`
Video Pause (`video_pause`)	`video_pause`
Video Play (`video_play`)	`video_play`
Video Stop (`video_stop`)	`video_stop`
Video Resume (`video_resume`)	`video_resume`
Video Complete (`video_complete`)	`video_complete`
Video Seek (`video_seek`)	`video_seek`
Video Buffer (`video_buffer`)	`video_buffer`
Video Skip (`video_skip`)	`video_skip`
Video Error (`video_error`)	`video_error`

Variable	Description
Video Custom Metadata	(`meta_data.custom`)
Video Metadata Show	(`meta_data.show`)
Video Metadata Season	(`meta_data.season`)
Video Metadata Episode	(`meta_data.episode`)
Video Metadata Asset	(`meta_data.asset`)
Video Metadata Genre	(`meta_data.genre`)
Video Metadata Air Date	(`meta_data.airDate`)
Video Metadata Digital Air Date	(`meta_data.digitalDate`)
Video Metadata Rating	(`meta_data.rating`)
Video Metadata Originator	(`meta_data.originator`)
Video Metadata Network	(`meta_data.network`)
Video Metadata Type	(`meta_data.type`)
Video Metadata Ad Load	(`meta_data.adLoad`)
Video Metadata Day Part	(`meta_data.dayPart`)
Video Metadata Feed	(`meta_data.feed`)
Video Metadata Format	(`meta_data.format`)