Snap Pixel Tag Setup Guide

This article describes how to set up the Snap Pixel tag in your Tealium iQ Tag Management account.

Tag Tips

Conversion fires when Order ID is set.
Supports the following E-Commerce extension parameters:
- Order ID (_corder)
- Sub Total (_csubtotal)
- Currency (_ccurrency)
- Customer ID (_ccustid)
- List of Product IDs (_cprod)
- List of Categories (_ccat)
- List of Quantities (_cquan)
- List of Prices (_cprice)
User Email and Phone Number will be converted to SHA256 within the Snap Pixel SDK before being passed to Snap’s server.

Tag Configuration

First, go to Tealium’s tag marketplace and add the Snap Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Pixel ID
Found in your Snapchat Ads Manager.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
User Email	Email address of the currently signed in user. For example, `snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_email':user.email});`
User Phone Number	Phone number of the currently signed in user. Only digits with country code, are code, and number. Not other formatting characters, such as `1+815-483-4610`. For example, `snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_phone_number:user.phone_number});`
User Hashed Email	Hashed email address of the currently signed in users. SHA256 hash of lower-cased email address with white space removed. For example, `snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_hashed_email:user.sha256_email});`
User Hashed Phone Number	Hashed phone number of the currently signed in user. SHA256 hash of lower-cased phone number with white space removed. For example, `snaptr('init', 'xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx',{user_hashed_phone_number:user.sha256_phone_number});`
Description	`description`
Search String	`search_string`
Payment Info Available	`payment_info_available`
Sign Up Method	`sign_up_method`
Success	`success`

E-Commerce

Variable	Description
`order_id`	Order ID Overrides `_corder`
`order_subtotal`	Subtotal Overrides `_csubtotal`
`order_currency`	Currency Overrides `_ccurrency`
`customer_id`	Customer ID Overrides `_ccustid`
`product_id`	Array List of Product IDs Overrides `_cprod`
`product_category`	Array List of Categories Overrides `_ccat`
`product_unit_price`	Array List of Prices Overrides `_cprice`
`product_quantity`	Array List of Quantities Overrides `_cquan`

Events

Variable	Description
`PURCHASE`	Purchase
`SAVE`	Save
`START_CHECKOUT`	Start checkout
`ADD_CART`	Add cart
`VIEW_CONTENT`	View content
`ADD_BILLING`	Add billing
`SIGN_UP`	Sign up
`SEARCH`	Search
`PAGE_VIEW`	Page View

Snowplow

SMARTASSISTANT 1.1

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This page was last updated: March 12, 2020