Snap Pixel Tag Setup Guide
This article describes how to set up the Snap Pixel tag in your Tealium iQ Tag Management account.
Tag Tips
-
Conversion fires when Order ID is set.
-
Supports the following E-Commerce extension parameters:
- Order ID (
_corder
) - Sub Total (
_csubtotal
) - Currency (
_ccurrency
) - Customer ID (
_ccustid
) - List of Product IDs (
_cprod
) - List of Categories (
_ccat
) - List of Quantities (
_cquan
) - List of Prices (
_cprice
)
- Order ID (
-
User Email and Phone Number will be converted to SHA256 within the Snap Pixel SDK before being passed to Snap’s server.
Tag Configuration
First, go to Tealium’s tag marketplace and add the Snap Pixel tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Pixel ID
Found in your Snapchat Ads Manager.
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
Variable | Description |
---|---|
User Email |
|
User Phone Number |
|
User Hashed Email |
|
User Hashed Phone Number |
|
Description | description |
Search String | search_string |
Payment Info Available | payment_info_available |
Sign Up Method | sign_up_method |
Success | success |
E-Commerce
Variable | Description |
---|---|
order_id |
|
order_subtotal |
|
order_currency |
|
customer_id |
|
product_id |
|
product_category |
|
product_unit_price |
|
product_quantity |
|
Events
Variable | Description |
---|---|
PURCHASE |
Purchase |
SAVE |
Save |
START_CHECKOUT |
Start checkout |
ADD_CART |
Add cart |
VIEW_CONTENT |
View content |
ADD_BILLING |
Add billing |
SIGN_UP |
Sign up |
SEARCH |
Search |
PAGE_VIEW |
Page View |
This page was last updated: March 12, 2020