Snap Pixel Tag Setup Guide | Client-Side Tags

The Snap Pixel helps advertisers measure the cross-device impact of campaigns. Advertisers will be able to see how many Snapchatters take action on their websites after seeing their ad.

Tag tips

Purchase tracking fires automatically when Order ID is set. To disable automatic purchase tracking, set the destination auto_page_tracking to false via mappings.
Automatic page view tracking is enabled by default. To disable automatic page view tracking, set auto_page_tracking to false via mappings.
Supports the following E-Commerce extension parameters:
- Order ID (_corder)
- Sub Total (_csubtotal)
- Currency (_ccurrency)
- Customer ID (_ccustid)
- List of Product IDs (_cprod)
- List of Categories (_ccat)
- List of Quantities (_cquan)
- List of Prices (_cprice)
User Email and Phone Number are converted to SHA256 within the Snap Pixel SDK before being passed to Snap’s server.
To make Snap Pixel Event IDs available as server-side attributes, set Generate Event ID to true and use the latest version of the Tealium Collect tag.
The event ID attribute names are in the format snap_event_id_<Event Name>_<Tag UID> (for example: snap_event_id_PageView_512).

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Pixel ID: Found in your Snapchat Ads Manager.
Generate Event ID: Automatically generate an Event ID for every Snap tracking event.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Tag Configurations

Variable	Type	Description
`pixel_id`	String	Pixel ID
`auto_page_tracking`	Boolean	Automatic Page Tracking
`auto_purchase_tracking`	Boolean	Automatic Purchase Tracking
`generate_event_id`	Boolean	Generate Event IDs

Standard Parameters

Variable	Type	Description
`currency`	String	Currency
`description`	String	Description
`item_category`	String	Item Category
`item_ids`	Array	Item IDs
`number_items`	Integer	Number of Items
`payment_info_available`	Boolean	Payment Info Available
`price`	Array	Price
`search_string`	String	Search
`sign_up_method`	String	Sign Up Method
`success`	Boolean	Success
`transaction_id`	String	Transaction ID

E-Commerce

Variable	Type	Description
`order_id` (Overrides `_corder`)	String	Order ID
`order_subtotal` (Overrides `_csubtotal`)	String	Sub Total
`order_currency` (Overrides `_ccurrency`)	String	Currency
`customer_id` (Overrides `_ccustid`)	String	Customer ID
`product_id` (Overrides `_cprod`)	Array	List of Product IDs
`product_category` (Overrides `_ccat`)	Array	List of Categories
`product_unit_price` (Overrides `_cprice`)	Array	List of Prices
`product_quantity` (Overrides `_cquan`)	Array	List of Quantities

User Parameters

Variable	Type	Description
`user_email`	String	Email address of currently signed in user.
`user_hashed_email`	String	SHA256 hash of lowercase and whitespace-removed email address.
`user_hashed_phone_number`	String	SHA256 hash of lowercase and whitespace-removed phone number.
`user_phone_number`	String	Only digits with country code, area code, and number. No other formatting characters.

Events

To map events, refer to Create an Event Mapping

Variable	Description
`ACHIEVEMENT_UNLOCKED`	ACHIEVEMENT_UNLOCKED
`ADD_BILLING`	ADD_BILLING
`ADD_CART`	ADD_CART
`ADD_TO_WISHLIST`	ADD_TO_WISHLIST
`AD_CLICK`	AD_CLICK
`AD_VIEW`	AD_VIEW
`COMPLETE_TUTORIAL`	COMPLETE_TUTORIAL
`INVITE`	INVITE
`LIST_VIEW`	LIST_VIEW
`LOGIN`	LOGIN
`OPEN_APP`	OPEN_APP
`PAGE_VIEW`	PAGE_VIEW
`PURCHASE`	PURCHASE
`RATE`	RATE
`RESERVE`	RESERVE
`SAVE`	SAVE
`SEARCH`	SEARCH
`SHARE`	SHARE
`SIGN_UP`	SIGN_UP
`SPENT_CREDITS`	SPENT_CREDITS
`START_CHECKOUT`	START_CHECKOUT
`START_TRIAL`	START_TRIAL
`SUBSCRIBE`	SUBSCRIBE
`VIEW_CONTENT`	VIEW_CONTENT
`CUSTOM_EVENT_1`	CUSTOM_EVENT_1
`CUSTOM_EVENT_2`	CUSTOM_EVENT_2
`CUSTOM_EVENT_3`	CUSTOM_EVENT_3
`CUSTOM_EVENT_4`	CUSTOM_EVENT_4
`CUSTOM_EVENT_5`	CUSTOM_EVENT_5
`Custom`	Custom

Event-specific Parameters

To map events, refer to Create an Event Mapping

Variable	Type	Description
`currency`	String	ISO-4217 currency code
`description`	String	Description
`item_category`	String	Item category
`item_ids`	Array	Item IDs
`number_items`	Number	Number of items
`payment_info_available`	Boolean	Payment information available
`price`	Number	Price of the purchase
`search_string`	String	Search string
`sign_up_method`	String	Sign up method
`success`	Boolean	Success
`transaction_id`	String	Transaction ID
`custom_parameter`	String	Custom parameter