Oracle CX Tag Setup Guide

This article describes how to set up the Oracle CX Tag tag in your Tealium iQ Tag Management account.

Tag Tips

  • Supports these E-Commerce extension parameters:
    • Order ID (_corder)
    • List of Product IDs (_cprod)
    • List of Product SKUs (_csku)
    • List of Product Quantities (_cquan)
    • Order Total (_ctotal)
    • Sub Total (_csubtotal)
    • Shipping Amount (_cship)
    • Tax Amount (_ctax)
    • Currency (_ccurrency)
    • Promo Code (_cpromo)
    • List of Names (_cprodname)
    • List of Brands (_cbrand)
    • List of Categories (_ccat)
    • List of Categories 2 (_ccat2)
    • List of Prices (_cprice)
    • List of Discounts (_cpdisc)

Tag Configuration

First, go to the tag marketplace and add the Oracle CX Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account ID

    • Your Oracle Infinity Account ID.
  • Tag ID

    • Your Oracle Infinity Tag ID.
  • Context

    • Optional
    • The context for your Oracle Infinity Tag.
    • Example: analytics:dev

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
account_guid Account ID
tag_id Tag ID
context Context

Click Tracking Configuration

Variable Description
successCallback Success Callback Function
failCallback Fail Callback Function
mutation Mutation Function
wt.dl Event ID


Variable Description
wt.tx_i Invoice Number
wt.tx_id Invoice Date
wt.tx_it Invoice Time
wt.mc_id Campaign ID
wt.mc_ev Campaign Event
wt.conv Conversion Nam
wt.pn_sku Product SKU
wt.pn_id Product Identifier
wt.pn_fa Product Family
wt.pn_gr Product Group
wt.pn_sc Product Subgroup
wt.pn_ma Product Manufacturer
wt.pn_su Product Supplier
wt.product_coupon Coupon Code
wt.product_name Product Names
wt.pn_gr Product Group
wt.pn_sc Product Sub Group
wt.product_price Product Price
wt.product_discount Product Unit Discount
wt.cart_total Cart Total
wt.cart_subtotal Cart Subtotal
wt.cart_shipping Cart Shipping
wt.cart_tax Cart Tax
wt.currency Currency
wt.si_cs Conversion Step
wt.si_n Scenario Name
wt.si_p Scenario Step Name
wt.si_x Scenario Step Number
  • Cart ID
  • Overrides _corder.
wt.tx_s Transaction Subtotal
wt.tx_u Units
wt.tx_e Transaction Event Type

Transaction Event Type

Variable Description
a Cart Addition
p Purchase
r Cart Removal
v Product View
Custom Custom


Variable Description
wt.cg_n Content Group Name
wt.cg_s Content Subgroup Name
wt.ti Page Title
page-uri Page URI Page URL
domain Domain
wt.oss On-site Search Phrase
wt.oss_r On-site Search Success

Mobile Web and App

Variable Description
wt.a_ac App Ad Click
wt.a_ai App Ad Impression
wt.a_an App Ad Name
wt.a_pub App Publisher
wt.ct Connection Type
wt.g_co Country of Origin Device Model
wt.ets Event Timestamp
wt.gc Geolocation Coordinates
wt.sys Mobile App Event Type
wt.a_nm Mobile App Name
wt.av Mobile App Version
wt.a_dc Mobile Carrier
wt.sdk_v Mobile SDK Build

Traffic Sources

Variable Description
referrer Referrer
referrer-domain Referring Domain
referrer-path Referring URI

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This page was last updated: August 9, 2021