intelliAd Cookie Matching Service Tag Setup Guide

This article describes how to set up the intelliAd Cookie Matching Service tag in your Tealium iQ Tag Management account.

The intelliAd Cookie Matching Service associates the Tealium Visitor ID with the intelliAd User ID.

Tag tips

  • This tag will only fire once per Tealium Visit Session.
  • Sends the following server-side attribute back to Tealium:
    • intelliad_uid
  • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current account and profile.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Tealium Account
    • Optional.
    • Override the tealium_account used for server-side requests.
  • Tealium Profile:
    • Optional.
    • Override the tealium_profile used for server-side requests.
  • Store in Data Layer
    • Stores the user’s intelliAd ID as intelliad_uid in the current web page’s data layer object.
  • Send to Tealium (server-side)
    • Makes the intelliad_uid intelliAd ID available as a server-side attribute.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Tealium Account
  • Tealium Profile
  • Store in Data Layer
  • Values are yes or no.
  • Send to Tealium
  • Values are yes or no.

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This page was last updated: April 2, 2020