Dun & Bradstreet Web Visitor ID Tag Setup Guide

This article describes how to set up the Dun & Bradstreet Web Visitor ID tag.

Tag Tips

  • Use mapping to dynamically override standard configuration values.
  • Use the JavaScript Code extension to set returned data.
    Example:
window.tealium_dnbwvid = function(dnb_Data)
{
 // Set data here, ex: visitor_duns = dnb_Data.duns;
}
  • To make Dun & Bradstreet data available as server-side attributes (once per session):

    • Set Send to Tealium (server-side) to true
    • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current account and profile.

Tag Configuration

First, go to Tealium’s tag marketplace and add the D&B Web Visitor ID tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • API Key

    • Your API key supplied by Dun & Bradstreet.
    • Example: //API_KEY_HERE.d41.co/sync/
  • Data Key

    • API Key supplied in the getData call.
    • Leave blank to use the API Key.
    • Example: dnbvid.getData('DATA_KEY_HERE','json','T'... )
  • Send to Tealium (server-side)

  • Tealium Account

    • Optional.
    • Override the tealium_account used for server-side requests.
  • Tealium Profile

    • Optional.
    • Override the tealium_profile used for server-side requests.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
api_key
  • Your API key supplied by Dun & Bradstreet.
  • Example: //API_KEY_HERE.d41.co/sync/
data_key
  • API Key supplied in the getData call.
  • Leave blank to use the API Key.
  • Example: dnbvid.getData('DATA_KEY_HERE','json','T'... )
send_to_tealium
  • Send to Tealium
  • Data received from Dun & Bradstreet is made available to Tealium server-side.
tealium_account
  • Tealium Account
  • Optional.
  • Override the tealium_account used for server-side requests.
tealium_profile
  • Tealium Profile
  • Optional.
  • Override the tealium_profile used for server-side requests.

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This page was last updated: April 2, 2020