comScore Tag Setup Guide

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Name: comScore
  • Vendor: comScore
  • Type: Web Analytics


Services: comScore Direct Account


  • comScore Client ID

Tag Configuration in Tealium iQ

1. Adding the Tag

Tealium iQ’s Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.

2. Configuring the Tag


  1. Title (Required): Enter a descriptive title to identify the Tag instance.
  2. Account (Required): Enter the client ID provided to you by comScore. Client ID is the numeric value of the c2 parameter and can be obtained from your comScore Direct account. Example: 18273594
  3. Stream Sense Video (Required): Choose whether or not you want to activate comScore’s Stream Sense functionality for this Tag. Stream Sense tracks and reports browser interaction with video advertisements. By default, the functionality is set to ‘Deactivate’.
  • To activate Stream Sense, select ‘Activate’ from the drop-down.

Tip: Place this Tag at the top of the list in the Tags tab as comScore recommends you load this Tag as soon as the page begins to load.

3. Applying Load Rules

Load Rules determine when and where to load an instance of this Tag. The ‘Load on All Pages’ rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: Leave the default ‘Load on All Pages’ selection as is. Loading this Tag on all pages of your site optimizes the data collection process.

4. Setting up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The Mapping toolbox for this Tag does not offer any pre-defined destination variables since comScore supports custom (more like ‘user-defined’) variables. The custom variable you specify will in turn serve as the Tag’s destination variable (see example screenshot below).


Vendor Documentation

How to set up Mappings How to set up Load Rules How to add a Tag

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This page was last updated: April 7, 2016