Quantcast Cookie Matching Service Tag Setup Guide

This article describes how to set up the Quantcast Cookie Matching Service tag in your Tealium iQ Tag Management account. This tag is used to generate a Quantcast ID for use in the [Quantcast Audiences]({{< relref “quantcast-audiences-connector” >}}) connector.

The Quantcast Cookie Matching Service associates the Tealium anonymous ID cookie with the Quantcast visitor ID.

Tag Tips

  • If left blank, Tealium Account and Tealium Profile are populated automatically with the current account and profile.
  • Use mappings to override standard config values.
  • Custom mappings will be included in the cookie sync request to Tealium.

Tag Configuration

First, go to the tag marketplace and add the Quantcast Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account Code: Account Code (P-code) is a 13 character case sensitive alpha-numeric code starting with p-. Contact your Quantcast representative if you have questions.
  • Tealium Account: (optional) Your Tealium Account name
  • Tealium Profile: (optional) Your Tealium Profile name

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Account Code (account_code)
Tealium Account (tealium_account)
Tealium Profile (tealium_profile)

AudienceStream Setup

This tag sends a server-side event once per session for each visitor with an event attribute named quantcast_id. Use this attribute to create a visitor attribute of the same name to use with the Quantcast Audiences connector.

Quantcast ID Attribute

To set up the Quantcast ID in AudienceStream:

  1. Create a string event attribute named quantcast_id.
  2. Create a string visitor attribute named quantcast_id with an enrichment to set the value from the event attribute.
  3. In the Quancast Audiences connector, map the visitor attribute quantcast_id to the parameter Quancast Cookie User ID.

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This page was last updated: July 9, 2021