Nextag ROI Tracker Tag Setup Guide

Tag Specifications and Requirements

Specifications

• Name: Nextag ROI Tracker
• Vendor: Nextag
• Type: Conversion Tracking for Comparison Shopping Service

Required

Services: Nextag Account

Configuration:

• Merchant ID

Tag Configuration in Tealium iQ

Adding the Tag

Tealium iQ’s Tag marketplace offers a wide variety of tags. Click here to learn how to add a tag to your profile.

Configuring the Tag

1. Title (Required): Enter a descriptive title to identify the tag instance.
2. Account ID (Optional): Enter the numeric merchant ID provided to you by Nextag. You also have the option to dynamically set this field by mapping to id as the destination variable (see Setting up Mappings). For example, 12345.

Applying Load Rules

Load Rules determine when and where to load an instance of this tag. The Load on All Pages rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

Best Practice: Set up load rule conditions to load this tag on the order confirmation page (Thank You or Receipt) of your site.

Setting up Mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor tag. The Mapping toolbox for this tag does not offer any pre-defined destination variables. However, you can dynamically set the Account ID via mapping. To do so, select the appropriate data source from the drop-down list and enter id in the adjacent text field (see example screenshot below).

Make certain that the E-Commerce Extension is set up and configured before you configure this tag. The E-Commerce variables this tag uses are _cprod, _corder, _ccat, _cquan, and _ctotal.

Vendor Documentation

• Nextag Merchant Help Center
• Quick guide to Nextag’s ROI Optimizer