Floodlight Tag Setup Guide

This article shows how to set up the Floodlight tag in your Tealium iQ Tag Management account. The Floodlight tag was previously marketed as “DoubleClick Floodlight”.

Google recommends migrating to the Google global site tag by implementing the Floodlight tag.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Title (Required)
    Enter a descriptive title to identify the Tag instance.
  • Advertiser ID (Required)
    This is the ID of the source advertiser that is tracking the Floodlight activity. Enter the value of “src” key in this field.
  • Type (Optional)
    Enter the 8-character string that identifies the group/type of Floodlight activity.
  • Category (Optional)
    Enter the 8-character string that identifies the Floodlight activity being tracked.
  • Counter Type (Optional)
    Click the drop-down list and set the method to count the frequency at which the Floodlight activity occurs. By default, this is set to the “Standard” method.

All counting methods are automatically lowercased.

  • Standard: This will count each visit to the Floodlight-enabled web page as a separate activity.
  • Unique: This will count the number of conversions by unique users within a 24-hour period.
  • Per Session: This will count only one Floodlight activity per browser session.

Place this tag at the top of the list in the Tags tab to give it a higher priority than other tags.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data mappings

Mapping is the process of sending data from a Data Layer variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The following mappings are available:

Destination Floodlight Parameter Description
Src src The ID of the source advertiser that is tracking the activity.
Type type The 8-character string that identifies the group/type of activity.
Category cat The 8-character string that identifies the Floodlight activity
Counter Type countertype How Floodlight should measure your conversions. Read more about Floodlight conversion counting methods.
Conversion Count conversioncount How Floodlight should track sales activities. Read more about Floodlight sales counting methods.
U1-U10 u1-u10 Custom variables. Read more about Custom Floodlight variables.
Order ID ord A unique identifier for the transaction (overrides _corder)
Sub Total cost The amount of revenue generated by the transaction (overrides _csubtotal)
List of Product IDs prd=iN: The product ID’s of a purchase (overrides _cprod). Read more about adding purchase details to your Floodlight tags.
List of Quantities prd=qN: The product quantities of a purchase (overrides _cquan). Read more about adding purchase details to your Floodlight tags.
List of Prices prd=pN: The product prices of a purchase (overrides _cprice). Read more about adding purchase details to your Floodlight tags.

Vendor documentation

For additional information, see the following vendor documentation.

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This page was last updated: July 16, 2022