This article shows how to set up the Floodlight tag in your Tag Management account. The Floodlight tag was previously marketed as “DoubleClick Floodlight”.
Google recommends migrating to the Google global site tag by implementing the Floodlight tag.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Title (Required)
Enter a descriptive title to identify the Tag instance. - Advertiser ID (Required)
This is the ID of the source advertiser that is tracking the Floodlight activity. Enter the value of “src” key in this field. - Type (Optional)
Enter the 8-character string that identifies the group/type of Floodlight activity. - Category (Optional)
Enter the 8-character string that identifies the Floodlight activity being tracked. - Counter Type (Optional)
Click the drop-down list and set the method to count the frequency at which the Floodlight activity occurs. By default, this is set to the “Standard” method.
All counting methods are automatically lowercased.
- Standard: This will count each visit to the Floodlight-enabled web page as a separate activity.
- Unique: This will count the number of conversions by unique users within a 24-hour period.
- Per Session: This will count only one Floodlight activity per browser session.
Place this tag at the top of the list in the Tags tab to give it a higher priority than other tags.
Load rules
Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The following mappings are available:
| Destination | Floodlight Parameter | Description |
|---|---|---|
| Src | src | The ID of the source advertiser that is tracking the activity. |
| Type | type | The 8-character string that identifies the group/type of activity. |
| Category | cat | The 8-character string that identifies the Floodlight activity |
| Counter Type | countertype | How Floodlight should measure your conversions. Read more about Floodlight conversion counting methods. |
| Conversion Count | conversioncount | How Floodlight should track sales activities. Read more about Floodlight sales counting methods. |
| U1-U10 | u1-u10 | Custom variables. Read more about Custom Floodlight variables. |
| Order ID | ord | A unique identifier for the transaction (overrides _corder) |
| Sub Total | cost | The amount of revenue generated by the transaction (overrides _csubtotal) |
| List of Product IDs | prd=iN: | The product ID’s of a purchase (overrides _cprod). Read more about adding purchase details to your Floodlight tags. |
| List of Quantities | prd=qN: | The product quantities of a purchase (overrides _cquan). Read more about adding purchase details to your Floodlight tags. |
| List of Prices | prd=pN: | The product prices of a purchase (overrides _cprice). Read more about adding purchase details to your Floodlight tags. |
Vendor documentation
For additional information, see the following vendor documentation.
This page was last updated: November 10, 2026