Pinterest Tag Setup Guide | Client-Side Tags

The Pinterest tag allows advertisers to track specific actions, or events, on any pages on their websites. With the Pinterest tag, the advertisers can also attach customized event data on those events to gather detailed information on visitors’ behaviors on the websites. Then the advertisers can later use the information to refine their audiences for ad campaigns on Pinterest.

Requirements

Pinterest Business Account
Pinterest Tag and Tag identifier

Tag tips

Includes support for “Enhanced Match” when you map to the “Email Address” parameter
Conversion fires when Order ID is set.
Supports these E-Commerce extension parameters:
- Order ID (_corder)
- Sub Total (_csubtotal)
- Currency (_ccurrency)
- Promo Code (_cpromo)
- List of Product IDs (_cprod)
- List of Names (cprodname)
- List of Brands (_cbrand)
- List of Categories (_ccat)
- List of Quantities (_cquan)
- List of Prices (_cprice)

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

Pinterest Tag ID
- Your Pinterest Tag ID.
- Your Pinterest Tag ID is different from any existing or previous conversion tag IDs.
Generate Event ID
- Automatically generate an Event ID for every Pinterest tracking event. The default is True
Auto Page Visit Event
- When set to true, automatically generates Page Visit events. The default is true. When Auto Page Visit Event is set to true, do not map the PageVisit event variable.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Recommended Rule: Create a custom Rule to load it on the page(s) where you want to track specific actions, events, and conversions.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
`tag_id`	Tag ID. Unique identifier of your Pinterest tag (not the old Conversion tag).
`email_address`	Email Address
`property`	Property. The action, item, or event being tracked.
`search_query`	Search query. Search Keyword(s).
`product_variant_id`	Array. List of Product Variant IDs. Unique identifiers of the variants available for the same product.
`product_variant`	Array. List of product variants. List of variants available for the same product.
`page_name`	Page name. Name of the page as it appears in your site.
`page_category`	Page Category. Category of the page.
`page_title`	Page Title. Name of the page where the event or action occurred.
`video_title`	Video Title. Title of the video watched by the user.
`lead_type`	Lead Type. Type of product or service the user is interested in.
`generate_event_id`	Generate Event ID. Automatically generate an Event ID for every Pinterest tracking event.

E-Commerce

Since the Pinterest Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless you want to override any Extension mappings or your desired e-commerce variable is not offered in the extension.

E-Commerce

Variable	Description
`order_id`	Order ID. Unique identifier assigned to the final order Overrides `_corder`.
`order_subtotal`	Order subtotal. Subtotal amount of the final order Overrides `_csubtotal`.
`order_currency`	Order currency. Currency used in the payment Overrides `_ccurrency`.
`order_coupon_code`	Promo code. Overrides `_cpromo`.
`product_id`	Array. List of product IDs. Unique identifiers of each product in the product array. Overrides `_cprod`
`product_name`	Array. List of names. Name of each product in the product array. Overrides `_cprodname`.
`product_brand`	Array. List of brands. Brand of each product in the product array. Overrides `_cbrand`.
`product_category`	Array. Name of each product in the product array. Overrides `_ccat`.
`product_quantity`	Array. Quantity of each product in the product array. Overrides `_cquan`.
`product_unit_price`	Array. Unit price of each product in the product array. Overrides `_cprice`.

Events

Map to these destinations for triggering events when your specified trigger value is found on the page.

Checkout event is automatically triggered if an order id value is available on the page.

Variable	Description
PageVisit	Visit to a page. To avoid duplicate events, do not map `PageVisit` when Auto Page Visit Event is set to true.
ViewCategory	Category viewed.
Search	Search
AddToCart	Added to cart
Checkout	Check out
WatchVideo	Video watched
Signup	Signed up
Lead	Lead source
Custom	Create custom event

Here’s how to map an event:

Select an event from the drop-down list.
You can choose from the pre-defined list or create a custom event.
For Custom event, enter a name with which to identify it.
In the Trigger field, enter the value of the variable you are mapping to this destination.
When the value is found, the event triggers on the page.
To map more events, click the plus (+) button and repeat Steps #1 and #2.
Click Apply.

When you are done mapping, perform a save and publish. That’s it! You have successfully set up the Tag in your profile.

Limited Data Processing (LDP)

Variable	Type	Description
`opt_out_type`	String	Opt out type
`st`	String	Opt out state
`country`	String	Opt out country

Requirements

Tag tips

Tag configuration

Load rules

Data mappings

Standard

E-Commerce

E-Commerce

Events

Limited Data Processing (LDP)

Vendor documentation