Adobe Audience Manager Tag Setup Guide
This article describes how to set up the Adobe Audience Manager tag in your iQ Tag Management account.
Tag Tips
- Select On under Use E-Commerce Variables to add the Order and Customer E-Commerce data to the
c_data - Use the “Custom c_ Object” mapping to send your own object or additional objects with
c_data - Current Library Version: 9.5
Tag Configuration
First, go to Tealium’s tag marketplace and add the Adobe Audience Manager tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
- Visitor Service Namespace: This is the same as your Adobe Org ID/Experience Cloud ID
- Partner Name: Provided by Audience Management
- Use E-Commerce Variables:
Data Mappings
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
| Visitor Service Namespace | (namespace) |
| Partner Name | (partner) |
| Use E-Commerce Variables | (use_ecommerce) |
| Container ID | (containerNSID) |
| Data Partner ID | (declaredId.dpid) |
| Unique User ID | (declaredId.dpuuid) |
Defer Requests Until Page Load (delayAllUntilWindowLoad) |
[Boolean] |
Disable UUID Cookie (disableDeclaredUUIDCookie) |
[Boolean] |
Prevent Destination Publishing IFRAME (disableDestinationPublishingIframe) |
[Boolean] |
Disable ID Synchronization (disableIDSyncs) |
[Boolean] |
Enable Error Reporting (enableErrorReporting) |
[Boolean] |
Enable Logging (enableLogging) |
[Boolean] |
Enable URL Destinations (enableUrlDestinations) |
[Boolean] |
Enable Cookie Destinations (enableCookieDestinations) |
[Boolean] |
Enable Akamai for HTTPS (iframeAkamaiHTTPS) |
[Boolean] |
Remove Finished Scripts and Callbacks (removeFinishedScriptsAndCallbacks) |
[Boolean] |
Key Mappings Object (mappings) |
[Object] |
| Cookie Name | (uuidCookie.name) |
| Cookie Lifetime in Days | (uuidCookie.days) |
| Cookie Path | (uuidCookie.path) |
| Cookie Domain | (uuidCookie.domain) |
Send Over HTTPS (uuidCookie.secure) |
[Boolean] |
Basic c_ Variables
| Variable | Description |
|---|---|
| Ad ID | (c.ad_id) |
| Content Author | (c.content_author) |
| Content Title | (c.content_title) |
| Content Publish Date | (c.content_publish_date) |
| Category ID | (c.category_id) |
| Category Name | (c.category_name) |
| Page Name | (c.page_name) |
| Page Number | (c.page_number) |
| Previous Page Name | (c.previous_page_name) |
| Search Category | (c.search_category) |
| Search Keyword | (c.search_keyword) |
| Search Results | (c.search_results) |
| Site Section | (c.site_section) |
| Sort By | (c.sort_by) |
| Sort Order | (c.sort_order) |
Custom c_ Variable |
(c.custom) |
Custom c_ Object |
(cobject.custom) |
Basic d_ Variables
| Variable | Description |
|---|---|
| Caller | (d.caller) |
| Javascript Callback Function | (d.cb) |
| Data Provider ID | (s) (d.cid) |
| Integration Code and User ID | (d.cid_ic) |
| Trait and Segment Return Type | (d.cts) |
| Return URL Destination | (d.dst) |
| JSON Return Version | (d.jsonv) |
| Name Space ID | (d.nsid) |
| Return JSON | (d.rtbd) |
| Score ID | (d.sid) |
| Trait Data Source | (d.tdpid) |
| Trait Data Source via Integration Code | (d.tdpid_ic) |
| Unique User ID | (d.uuid) |
Custom _d Variable |
(d.custom) |
Custom h_ and p_ Variables
| Variable | Description |
|---|---|
Custom _h Variable |
(h.custom) |
Custom _p Variable |
(p.custom) |
E-Commerce
| Variable | Description |
|---|---|
| Order ID | (order_id) (Overrides _corder) |
| Order Total | (order_total) (Overrides _ctotal) |
| Sub Total | (order_subtotal) (Overrides _csubtotal) |
| Shipping Amount | (order_shipping) (Overrides _cship) |
| Tax Amount | (order_tax) (Overrides _ctax) |
| Store | (order_store) (Overrides _cstore) |
| Currency | (order_currency) (Overrides _ccurrency) |
| Promo Code | (order_coupon_code) (Overrides _cpromo) |
| Cart or Order Type | (order_type) (Overrides _ctype) |
This page was last updated: December 30, 2020