Amazon Advertising Tag Setup Guide

This article describes how to set up the Amazon Advertising tag in your Tealium iQ Tag Management account.

The Amazon Advertising System is an online advertising service that run ads on the Amazon network. It is used to drive traffic and boost sales.

Tag tips

  • Use mappings to override or dynamically set the tag configurations.
  • By default, the Amazon Advertising base code always includes Page View and Pageview events, which track when a visitor lands on your website.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. Read the Tag Overview article for general instructions on how to add a tag.

When adding the tag, configure the following settings:

  • Region:
  • Tag IDs: Supports multiple values provided in CSV format
  • Automatic Pageview Tracking: When Automatic Pageview Tracking is set to true, if event equals view, Amazon event is set to to Pageview.
  • Automatic Purchase Tracking: When Automatic Purchase Tracking is set to true, if order_id is defined, Amazon event is set to to Purchase.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag configuration

Variable Description
Region (region) [String]
Tag IDs (ids) [String]
Automatic Pageview Tracking (auto_page_tracking) [Boolean]
Automatic Purchase Tracking (auto_purchase_tracking) [Boolean]


Variable Description
PageView PageView
AddToCart AddToCart
ViewContent ViewContent
SignUp SignUp
Login Login
Checkout Checkout
Purchase Purchase
Custom Custom

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This page was last updated: May 18, 2022