Facebook App Analytics Tag Setup Guide

This article describes how to set up the Facebook App Analytics tag in your Tag Management account.

Tag tips

Facebook Developer documentation
- API v2.12
- Application Activities
Tag Configuration
- These can be found on your dashboard
- API Version
- APP ID
- APP Token (APP Secret)

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Description	Parameter
App Id	`app_id`
Access Token	`access_token`
Event Name	`event_name`
Advertiser Id	`advertiser_id`
Attribution	`attribution`
Advertiser Tracking Enabled	`advertiser_tracking_enabled`
Application Tracking Enabled	`application_tracking_enabled`
Custom Events (`custom_events`)	`custom_events` [Array of Objects]
Event List (`event_list`)	`event_list` [Array of Objects]

Parameter	Description
`fb_mobile_level_achieved`	Level achieved
`fb_mobile_activate_app`	Active app
`fb_mobile_add_payment_info`	Add payment info
`fb_mobile_add_to_cart`	Add to cart
`fb_mobile_add_to_wishlist`	Add to wish list
`fb_mobile_complete_registration`	Complete registration
`fb_mobile_tutorial_completion`	Tutorial completion
`fb_mobile_initiated_checkout`	Initiated checkout
`fb_mobile_purchase`	Purchase
`fb_mobile_rate`	Rate
`fb_mobile_search`	Ssearch
`fb_mobile_spent_credits`	Spent credits
`fb_mobile_achievement_unlocked`	Achievement unlocked
`fb_mobile_content_view`	Content view
Custom	Custom

Variable	Description
`lmt_data.use_ldu` (Use LDU)	If `true`, use Facebook’s Limited Data Use option If `false`, do not use Facebook’s Limited Data Use option
`lmt_data.ldu_types.geolocate` (LDU should Geolocate)	If `true`, the LDU geolocates the user. If `false`, the LDU does not geolocate the user. If Use LDU is enabled, then LDU should Geolocate is also enabled by default.
`lmt_data.ldu_types.california` (LDU is California)	If `true`, sets the state and country California-specific values inside the template. Only enable this option if the user is located in California and needs to be processed with Limited Data Use. If `false`, does not set the user’s state and country California-specific values inside the template.

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This page was last updated: November 10, 2026