Facebook App Analytics Tag Setup Guide

This article describes how to set up the Facebook App Analytics tag in your Tealium iQ Tag Management account.

Tag Tips

Facebook Developer documentation
- API v2.12
- Application Activities
Tag Configuration
- These can be found on your dashboard
- API Version
- APP ID
- APP Token (APP Secret)

Tag Configuration

First, go to Tealium’s tag marketplace and add the Facebook App Analytics tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

Application Id: An integer value (for example, 123456)
Access Token (App Secret): An integer value (for example, 123456)
Event Name

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Description	Parameter
App Id	`app_id`
Access Token	`access_token`
Event Name	`event_name`
Advertiser Id	`advertiser_id`
Attribution	`attribution`
Advertiser Tracking Enabled	`advertiser_tracking_enabled`
Application Tracking Enabled	`application_tracking_enabled`
Custom Events (`custom_events`)	`custom_events` [Array of Objects]
Event List (`event_list`)	`event_list` [Array of Objects]

Mobile

Variable	Description
Bundle ID	Overrides `app_rdns`
Bundle Version
Bundle Short Version	Overrides `app_version`

Events

Parameter	Description
`fb_mobile_level_achieved`	Level achieved
`fb_mobile_activate_app`	Active app
`fb_mobile_add_payment_info`	Add payment info
`fb_mobile_add_to_cart`	Add to cart
`fb_mobile_add_to_wishlist`	Add to wish list
`fb_mobile_complete_registration`	Complete registration
`fb_mobile_tutorial_completion`	Tutorial completion
`fb_mobile_initiated_checkout`	Initiated checkout
`fb_mobile_purchase`	Purchase
`fb_mobile_rate`	Rate
`fb_mobile_search`	Ssearch
`fb_mobile_spent_credits`	Spent credits
`fb_mobile_achievement_unlocked`	Achievement unlocked
`fb_mobile_content_view`	Content view
Custom	Custom

Parameters

Description	Parameter
Log Time ( `int` )	`_logTime`
App Version	`_appVersion`
Value to Sum ( `float` )	`_valueToSum`
Content ID ( `string` )	`fb_content_id`
Content Type ( `string` )	`fb_content_type`
Currency ( `string` )	`fb_currency`
Description ( `string` )	`fb_description`
Level ( `string` )	`fb_level`
Max Rating Value ( `int` )	`fb_max_rating_value`
Number of Items ( `int` )	`fb_num_items`
Payment Info Available ( `1` or `0` )	`fb_payment_info_available`
Registration Method ( `string` )	`fb_registration_method`
Search String ( `string` )	`fb_search_string`
Success( `1` or `0` )	`fb_success`
Custom	Custom

Limited Data Use

Variable	Description
`lmt_data.use_ldu` (Use LDU)	If `true`, use Facebook’s Limited Data Use option If `false`, do not use Facebook’s Limited Data Use option
`lmt_data.ldu_types.geolocate` (LDU should Geolocate)	If `true`, the LDU geolocates the user. If `false`, the LDU does not geolocate the user. If Use LDU is enabled, then LDU should Geolocate is also enabled by default.
`lmt_data.ldu_types.california` (LDU is California)	If `true`, sets the state and country California-specific values inside the template. Only enable this option if the user is located in California and needs to be processed with Limited Data Use. If `false`, does not set the user’s state and country California-specific values inside the template.

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This page was last updated: July 22, 2020