Adobe Experience Platform Web SDK Tag Setup Guide

This article describes how to set up the Adobe Experience Platform Web SDK tag in your Tealium iQ Tag Management account.

Tag Tips

  • Use mappings to override standard configuration values and set custom parameters.
  • If you are configuring multiple instances, you must provide a unique Config ID and Org ID for each instance.
  • Provide multiple values in a comma-separated list.

Tag Configuration

First, go to the tag marketplace and add the Adobe Experience Platform Web SDK tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Instance Name

    • The namespace for your SDK.
    • The default value is alloy.
  • Config ID

    • Your Adobe-assigned configuration ID.
    • This ID links the SDK to the appropriate accounts and configuration.
  • Org ID

    • Your Adobe-assigned Experience Cloud organization ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable Description
clickCollectionEnabled
  • Boolean
  • Click Collection Enabled
context
  • Array
  • Context
cookieDestinationsEnabled
  • Boolean
  • Cookie Destinations Enabled
debugEnabled
  • Boolean
  • Debug Enabled
decisionScopes
  • Array
  • Decision Scopes
defaultConsent
  • String
  • Default Consent
downloadLinkQualifier
  • String
  • Download Link Qualifier
edgeConfigId
  • String
  • Config ID
edgeDomain
  • String
  • Edge Domain
event_type
  • String
  • Event Type
errorsEnabled
  • Boolean
  • Errors Enabled
idMigrationEnabled
  • Array
  • ID Migration Enabled
instanceName
  • String
  • Instance Name
onBeforeEventSend
  • Function
  • onBeforeEventSend function
orgId
  • String
  • Org ID
prehidingStyle
  • String
  • Prehiding Style
renderDecisions
  • Boolean
  • Render Decisions
thirdPartyCookiesEnabled
  • Boolean
  • Third Party Cookies Enabled
urlDestinationsEnabled
  • Boolean
  • URL Destinations Enabled
custom.##
  • Custom Data
commandCallback
  • Function
  • commandCallback Function

E-Commerce

Variable Description
purchaseID
  • Order ID
  • Overrides _corder.
priceTotal
  • Order Total
  • Overrides _ctotal.
currencyCode
  • Currency
  • Overrides _ccurrency.
product.name
  • Array
  • List of Names
  • Overrides _cprodname.
product.SKU
  • Array
  • List of SKUs
  • Overrides _csku.
product.quantity
  • Array
  • List of Quantities
  • Overrides _cquan.
product.priceTotal
  • Array
  • List of Prices
  • Overrides _cprice.
payment.transactionID
  • Array
  • Payment Transaction ID
payment.paymentAmount
  • Array
  • Payment Amount
payment.paymentType
  • Array
  • Payment Type
payment.currencyCode
  • Array
  • Payment Currency Code

Commands/Events

Variable Description
advertising.clicks
  • Clicks
advertising.completes
  • Completes
advertising.conversions
  • Conversions
advertising.federated
  • Federated
advertising.firstQuartiles
  • First Quartiles
advertising.impressions
  • Impressions
advertising.midpoints
  • Midpoints
advertising.starts
  • Starts
advertising.thirdQuartiles
  • Third Quartiles
advertising.timePlayed
  • Time Played
commerce.checkouts
  • Checkouts
commerce.productListAdds
  • Product List Adds
commerce.productListOpens
  • Product List Opens
commerce.productListRemovals
  • Product List Removals
commerce.productListReopens
  • Product List Reopens
commerce.productListViews
  • Product List Views
commerce.productViews
  • Product Views
commerce.purchases
  • Purchases
commerce.saveForLaters
  • Save For Laters
delivery.feedback
  • Feedback
web.webinteraction.linkClicks
  • Link Clicks
web.webpagedetails.pageViews
  • Page Views
identityMap
  • Identity Map
custom
  • Custom

identityMap Parameters

Variable Description
id_namespace
  • Array, String
  • ID Namespace
id
  • Array, String
  • ID
authenticatedState
  • Array, String
  • Authenticated State
primary
  • Array, String
  • Primary

Was this page helpful?

This page was last updated: August 4, 2022