AppsFlyer Mobile Remote Command Tag | Client-Side Tags

Tag tips

The initialize and launch commands are automatically sent on first load if initialize is not found in the event list or b.lifecycle_type is set to launch.
If the appropriate data is provided the login event can also, automatically, send a setcustomerid event.
af_content_id will automatically use the first item in the product_id if it is available and no value is mapped.
Supports the following E-Commerce extension values:
- Order ID
- Order Total
- Order Currency
- Order Coupon Code
- List of IDs
- List of Quantities
- List of Prices

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

App ID: The application ID.
SDK Dev Key: The Software Development Kit developer’s key.
Enable Debug Mode: The default is False.
Enable Purchase Autotracking: The default is False.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Configuration

Variable	Type	Description
`command_name`	String	Command Name
`app_id`	String	App ID
`app_dev_key`	String	App Development Key
`debug`	Boolean	Debug
`disable_ad_tracking`	Boolean	Disable Ad Tracking
`disable_apple_ad_tracking`	Boolean	Disable Apple Ad Tracking
`time_between_sessions`	Integer	Time Between Sessions
`anonymize_user`	Boolean	Anonymize User
`collect_device_name`	Boolean	Collect Device Name
`custom_data`	[JSON Object]	Custom Data
`resolve_deep_links`	[Array of Strings]	Resolve Deep Links
`stop_tracking`	Boolean	Stop Tracking
`customer_emails`	[Array of Strings]	Customer Emails
`email_hash_type`	Integer	Email Hash Type
`host`	String	Host
`host_prefix`	String	Host Prefix

Standard

Variable	Type	Description
`af_achievement_id`	String	Achievement ID
`af_adrev_ad_type`	String	Ad Type
`af_city`	String	City
`af_class`	String	Class
`af_content`	[JSON Encoded String]	Content
`af_content_id`	String	Content ID
`af_content_type`	String	Content Type
`af_country`	String	Country
`af_customer_segment`	String	Customer Segment
`af_customer_user_id`	String	Customer User ID
`af_date_a`	[String Date]	Date A
`af_date_b`	[String Date]	Date B
`af_deep_link`	String	Deep Link
`af_departing_arrival_date`	[String Date]	Departing Arrival Date
`af_departing_departure_date`	[String Date]	Departing Departure Date
`af_description`	String	Description
`af_destination_a`	String	Destination A
`af_destination_b`	String	Destination B
`af_destination_list`	[Array of Strings]	Destination List
`af_event_end`	String	Event End
`af_event_start`	String	Event Start
`af_hotel_score`	Float	Hotel Score
`af_lat`	Integer	Latitude
`af_level`	Integer	Level
`af_long`	Integer	Longitude
`af_max_rating_value`	Float	Max Rating Value
`af_new_version`	String	New Version
`af_num_adults`	Integer	Number of Adults
`af_num_children`	Integer	Number of Children
`af_num_infants`	Integer	Number of Infants
`af_old_version`	String	Old Version
`af_preferred_neighborhoods`	[Array of Strings]	Preferred Neighborhoods
`af_preferred_num_stops`	[Array of Integers]	Preferred Number of Stops
`af_preferred_price_range`	[Array of Integers]	Preferred Price Range
`af_preferred_star_ratings`	[Array of Integers]	Preferred Star Ratings
`af_rating_value`	Float	Rating Value
`af_receipt_id`	String	Receipt ID
`af_region`	String	Region
`af_registration_method`	String	Registration Method
`af_returning_arrival_date`	[String Date]	Returning Arrival Date
`af_returning_departure_date`	[String Date]	Returning Departure Date
`af_review_text`	String	Review Text
`af_score`	Integer	Score
`af_search_string`	String	Search String
`af_success`	Boolean	Success
`af_suggested_destinations`	[Array of Strings]	Suggested Destinations
`af_suggested_hotels`	[Array of Strings]	Suggested Hotels
`af_travel_end`	String	Travel End
`af_travel_start`	String	Travel Start
`af_tutorial_id`	String	Tutorial ID
`af_user_score`	Float	User Score
`af_validated`	String	Validated
`af_virtual_currency_name`	String	Virtual Currency Name
`af_param_1`	String	Parameter 1
`af_param_2`	String	Parameter 2
`af_param_3`	String	Parameter 3
`af_param_4`	String	Parameter 4
`af_param_5`	String	Parameter 5
`af_param_6`	String	Parameter 6
`af_param_7`	String	Parameter 7
`af_param_8`	String	Parameter 8
`af_param_9`	String	Parameter 9
`af_param_10`	String	Parameter 10

E-Commerce

Variable	Type	Description
`order_id`	String	Order ID (Overrides `_corder`)
`order_total`	String	Order Total/Revenue (Overrides `_ctotal`)
`af_payment_info_available`	Boolean	Payment Info Available
`af_purchase_currency`	String	Purchase Currency
`order_currency`	String	Currency (Overrides `_ccurrency`)
`order_coupon_code`	String	Promo Code/ Coupon Code (Overrides `_cpromo`)
`product_id`	Array	List of Product IDs/Content ID (Overrides `_cprod`)
`product_quantity`	Array	List of Quantities/Quantity (Overrides `_cquan`)
`product_unit_price`	Array	List of Prices/Price (Overrides `_cprice`)

Events

To map events, refer to Create an Event Mapping

Variable	Description
`initialize`	Initialize
`launch`	Launch
`tracklocation`	Track Location
`sethost`	Set Host
`setuseremails`	Set User Emails
`setcurrencycode`	Set Currency Code
`setcustomerid`	Set Customer ID
`disabletracking`	Disable Tracking
`resolvedeeplinkurls`	Resolve Deep Link Urls
`achievelevel`	Achieve Level
`adclick`	Ad Click
`adview`	Ad View
`addpaymentinfo`	Add Payment Info
`addtocart`	Add To Cart
`addtowishlist`	Add To Wishlist
`completeregistration`	Complete Registration
`completetutorial`	Complete Tutorial
`rate`	Rate
`starttrial`	Start Trial
`subscribe`	Subscribe
`unlockachievement`	Unlock Achievement
`spentcredits`	Spent Credits
`listview`	List View
`share`	Share
`invite`	Invite
`reengage`	Re-Engage
`update`	Update
`login`	Login
`search`	Search
`initiatecheckout`	Initiate Checkout
`purchase`	Purchase
`viewedcontent`	Viewed Content
`travelbooking`	Travel Booking
`customersegment`	Customer Segment

Parameters

To map events, refer to Create an Event Mapping

Variable	Description
`command_name`	Command Name
`app_id`	App ID
`app_dev_key`	App Development Key
`debug`	Debug
`disable_ad_tracking`	Disable Ad Tracking
`disable_apple_ad_tracking`	Disable Apple Ad Tracking
`time_between_sessions`	Time Between Sessions
`anonymize_user`	Anonymize User
`collect_device_name`	Collect Device Name
`custom_data`	Custom Data
`resolve_deep_links`	Resolve Deep Links
`stop_tracking`	Stop Tracking
`customer_emails`	Customer Emails
`email_hash_type`	Email Hash Type
`host`	Host
`host_prefix`	Host Prefix
`af_achievement_id`	Achievement ID
`af_adrev_ad_type`	Ad Type
`af_city`	City
`af_class`	Class
`af_content`	Content
`af_content_id`	Content ID
`af_content_type`	Content Type
`af_country`	Country
`af_customer_segment`	Customer Segment
`af_customer_user_id`	Customer User ID
`af_date_a`	Date A
`af_date_b`	Date B
`af_deep_link`	Deep Link
`af_departing_arrival_date`	Departing Arrival Date
`af_departing_departure_date`	Departing Departure Date
`af_description`	Description
`af_destination_a`	Destination A
`af_destination_b`	Destination B
`af_destination_list`	Destination List
`af_event_end`	Event End
`af_event_start`	Event Start
`af_hotel_score`	Hotel Score
`af_lat`	Latitude
`af_level`	Level
`af_long`	Longitude
`af_max_rating_value`	Max Rating Value
`af_new_version`	New Version
`af_num_adults`	Number of Adults
`af_num_children`	Number of Children
`af_num_infants`	Number of Infants
`af_old_version`	Old Version
`af_preferred_neighborhoods`	Preferred Neighborhoods
`af_preferred_num_stops`	Preferred Number of Stops
`af_preferred_price_range`	Preferred Price Range
`af_preferred_star_ratings`	Preferred Star Ratings
`af_rating_value`	Rating Value
`af_receipt_id`	Receipt ID
`af_region`	Region
`af_registration_method`	Registration Method
`af_returning_arrival_date`	Returning Arrival Date
`af_returning_departure_date`	Returning Departure Date
`af_review_text`	Review Text
`af_score`	Score
`af_search_string`	Search String
`af_success`	Success
`af_suggested_destinations`	Suggested Destinations
`af_suggested_hotels`	Suggested Hotels
`af_travel_end`	Travel End
`af_travel_start`	Travel Start
`af_tutorial_id`	Tutorial ID
`af_user_score`	User Score
`af_validated`	Validated
`af_virtual_currency_name`	Virtual Currency Name
`af_param_1`	Parameter 1
`af_param_2`	Parameter 2
`af_param_3`	Parameter 3
`af_param_4`	Parameter 4
`af_param_5`	Parameter 5
`af_param_6`	Parameter 6
`af_param_7`	Parameter 7
`af_param_8`	Parameter 8
`af_param_9`	Parameter 9
`af_param_10`	Parameter 10 (`af_param_10`)
`af_order_id`	Order ID (Overrides `_corder`)
`af_revenue`	Order Total/ Revenue (Overrides `_ctotal`)
`af_payment_info_available`	Payment Info Available
`af_purchase_currency`	Purchase Currency
`af_currency`	Currency (Overrides `_ccurrency`)
`af_coupon_code`	Promo Code/ Coupon Code (Overrides `_cpromo`)
`af_content_list`	[Array] List of Product IDs/ Content ID (Overrides `_cprod`)
`af_quantity`	[Array] List of Quantities/ Quantity (Overrides `_cquan`)
`af_price`	[Array] List of Prices/ Price (Overrides `_cprice`)
`custom`	Custom