Bing Ads - Microsoft adCenter Tag Reference Guide

Bing Ads has deprecated this tag and recommends replacing it with the Bing Ads Universal Event Tracking Tag.

Tag Tips

• Analytics tag allows for additional variables to be mapped (actionid, revenue, nonadvertisingcost, taxcost, shippingcost)
• Use comma-separated lists in one or more of the following variables to send multiple tracking requests (iframe tag only):
  • siteid
  • actionid
  • domainId
  • cp

Tag Configuration

First, go to the tag marketplace and add the Bing Ads - Microsoft adCenter tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Tag: Use default (script) if not sure.
• Type: Using the conversion type adds the cp value, but does not send revenue.
• Site ID: Site ID is a long string of letters and numbers following flex.msn.com/mstag/site/ (for example, d2c3d50f-6f6a-3f2c-a303-6f032aece46c)
• Action ID: Default Action ID. Can be overwritten via mapping.
• Domain ID: Default Domain ID. Can be overwritten via mapping.
• CP: Used for conversion tag only (set to 5050 for default.)
• Revenue: Analytics tag only. Leave blank to automatically send the _csubtotal value

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard