Bing Ads - Microsoft adCenter Tag Reference Guide

This article describes how to set up the Bing Ads - Microsoft adCenter tag in your Tealium iQ Tag Management account.

Bing Ads has deprecated this tag and recommends replacing it with the Bing Ads Universal Event Tracking Tag.

Tag Tips

  • Analytics tag allows for additional variables to be mapped (actionid, revenue, nonadvertisingcost, taxcost, shippingcost)
  • Use comma-separated lists in one or more of the following variables to send multiple tracking requests (iframe tag only):
    • siteid
    • actionid
    • domainId
    • cp

Tag Configuration

First, go to the tag marketplace and add the Bing Ads - Microsoft adCenter tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tag: Use default (script) if not sure.
  • Type: Using the conversion type adds the cp value, but does not send revenue.
  • Site ID: Site ID is a long string of letters and numbers following flex.msn.com/mstag/site/ (for example, d2c3d50f-6f6a-3f2c-a303-6f032aece46c)
  • Action ID: Default Action ID. Can be overwritten via mapping.
  • Domain ID: Default Domain ID. Can be overwritten via mapping.
  • CP: Used for conversion tag only (set to 5050 for default.)
  • Revenue: Analytics tag only. Leave blank to automatically send the _csubtotal value

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable Description
Action ID
Revenue
Non Advertising Cost
Tax Cost
Shipping Cost
Site ID
Domain ID
cp

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This page was last updated: March 15, 2021