Bing Ads - Microsoft adCenter Tag Reference Guide

Bing Ads has deprecated this tag and recommends replacing it with the Bing Ads Universal Event Tracking Tag.

Tag tips

• Analytics tag allows for additional variables to be mapped (actionid, revenue, nonadvertisingcost, taxcost, shippingcost)
• Use comma-separated lists in one or more of the following variables to send multiple tracking requests (iframe tag only):
  • siteid
  • actionid
  • domainId
  • cp

Tag configuration

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

• Tag: Use default (script) if not sure.
• Type: Using the conversion type adds the cp value, but does not send revenue.
• Site ID: Site ID is a long string of letters and numbers following flex.msn.com/mstag/site/ (for example, d2c3d50f-6f6a-3f2c-a303-6f032aece46c)
• Action ID: Default Action ID. Can be overwritten with a mapping.
• Domain ID: Default Domain ID. Can be overwritten with a mapping.
• CP: Used for conversion tag only (set to 5050 for default.)
• Revenue: Analytics tag only. Leave blank to automatically send the _csubtotal value

Data mappings

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Standard