Sizmek Cookie Matching Service Tag Setup Guide

This article describes how to set up the Sizmek Cookie Matching Service tag in your Tealium iQ Tag Management account.

How it works

Sizmek Cookie Matching Service enables a user to associate the cookie that identifies a Tealium visitor and the cookie that identifies the user for Sizmek.

Tag Tips

  • This tag only fires once per Tealium Visit Session.
  • If left blank, Tealium Account and Profile are automatically populated.
  • Sends the following server-side attribute back to Tealium:
    • sizmek_id

Tag Configuration

First, go to Tealium’s tag marketplace and add the Sizmek Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Sizmek UUID

    • Required.
    • Your unique ID provided by Sizmek.
  • Tealium Account

    • Required.
    • Your Tealium account name
  • Tealium Profile

    • Required.
    • Your Tealium profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
sizmek_uuid Sizmek ID
tealium_account Tealium Account name
tealium_profile Tealium Profile name

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This page was last updated: May 8, 2020