Extole Tag Setup Guide | Client-Side Tags

Extole’s platform powers rich, cross-channel referral programs for the world’s biggest brands. With all the capabilities to market, measure, and optimize large-scale refer-a-friend, the Extole platform helps marketers turn the love existing customers have for your brand into new customers.

Tag tips

Select a method to use for identifying where the CTAs are placed.
- For Element ID: Provide the element ID without the hash (#) character.
- For HTML Element: Provide an element selector to query. This option requires loading jQuery on the page.
Use event mapping to trigger the registration event. The conversion event fires automatically when an Order ID is detected.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Client Name: Your unique Extole client name.
Target Content Method: Select the method used to identify CTA placement.

Load rules

Load the tag on all pages or set conditions for when your tag loads. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
`client_name`	Client Name
`registration.custom`	Registration Custom Data
`conversion.custom`	Conversion Custom Data

Replace custom with your variable name, for instance registration.date.

E-Commerce

Because the Extole tag is e-commerce enabled, it automatically uses the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:

You want to override any Extension mappings.
The e-commerce variable you need for your use case is not available in the extension.

Variable	Description
`order_id` (Overrides `_corder`)	Order ID
`order_total` (Overrides `_ctotal`)	Order total
`customer_id` (Overrides `_ccustid`)	Customer ID
`cart_value` (Overrides `_ctotal`)	Cart value
`coupon_code` (Overrides `_cpromo`)	Coupon code

Calls-To-Action

Variable	Description
`email`	Email
`first_name`	First name
`last_name`	Last name
`locale`	Locale
`cta.global_header.id`	Global header
`cta.global_footer.id`	Global footer
`cta.product.id`	Product
`cta.product.data.content.custom`	Product custom data
`cta.confirmation.id`	Confirmation
`cta.referral_page.id`	Referral page
`cta.my_account.id`	Account page
`cta.custom.id`	Custom CTA name
`cta.CTAname.data.first_name`	Add CTA first name
`cta.CTAname.data.last_name`	Add CTA last name
`cta.CTAname.data.partner_user_id`	Add CTA partner user ID
`cta.CTAname.data.email`	Add CTA email
`cta.CTAname.data.locale`	Add CTA locale
`cta.CTAname.data.custom`	Add CTA custom data
`cta.overlay`	Overlay
`cta.mobile_menu`	Mobile menu

If you are not mapping an element ID or selector, map the string n/a.

Standard CTA Names

CTA Name	Value
Global Header	`global_header`
Global Footer	`global_footer`
Confirmation	`confirmation`
Referral Page	`referral_page`
Account Page	`my_account`

If you want to send the date for a referral CTA, map to the Referral Page destination. Then map to the Add CTA custom data destination as: cta.referral_page.data.date.

Event Triggers

To map events, see Create an Event Mapping.

Map to the following destinations for triggering specific events on a page. To trigger an event:

Select an event from the Trigger dropdown.
In the Mapped Value field, enter the value of the variable you are mapping.
Click Add.

Variable	Description
Registration	Fires the registration event.
Conversion	Fires the conversion event.
Confirmation	Fires the confirmation event with no Element ID.

Vendor Documentation

Extole Asyc Documentation