Tribal Fusion Tag Setup Guide

Requirements

• Tribal Fusion Account

Tag configuration

Go to the tag marketplace to add a new tag. For more information about how to add a tag, see Manage tags.

When adding the tag, configure the following settings:

• Title: (Required) Enter a descriptive title to identify the Tag instance.
• Client: (Required) Enter the numeric client ID provided to you by Tribal Fusion. Example: 746537
• d: (Optional) Set this field to the value of the “d” parameter specified in the Tribal Fusion pixel. Note: The default selection is set to “30”. If you do not want to send this value, select “N/A”.
• ev: (Required) Select the value of the ’ev’ parameter that Tribal Fusion has specified in its tracking pixel. By default, this is set to “1”.
• Default Page Name: Enter the default page name that you are tracking with this Tag. Example: “homepage” Note: If you want to override this value, use the mapping toolbox (see Setting up Mappings).

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information about load rules, see the Load Rules documentation.

Loading this tag on “All Pages” ensures optimal performance of this tag.

Data mappings

Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The Mapping toolbox for this Tag does NOT offer any pre-defined destination variables. However, you can specify custom (more like ‘user-defined’) variables to function as the Tag’s destination.

This tag lets you send the ‘Default Page Name’ value through a mapping: select the appropriate data source from the drop-down list and enter the destination in the adjacent text field.

We recommend that you add the E-Commerce Extension and configure the _corder variable. This allows the Extension to map the Order ID value to its corresponding Tag destination.

Vendor documentation

• About Tribal Fusion
• Advertiser FAQs