This article describes how to set up the Maxymiser (Async) tag in your Tag Management account.
Maxymiser empowers brands to transform every digital interaction into seamless, relevant and engaging customer experiences with its cloud-based testing, personalization and cross-channel optimization solutions.
Tag tips
Contact Maxymiser before using this tag to confirm that your Maxymiser library is set up to be loaded asynchronously.
If you need to load Maxymiser synchronously, paste the Maxymiser code into
utag.sync.jsor use the Maxymiser (Sync) tag instead of this one.For best performance:
- Advanced Settings: Set Tag Timing to Prioritized.
- Move this tag to the top of your list of tags (so that it loads first).
- Publish Settings: Enable Bundling
- Move
utag.jsto the top of the body
Use mapping to:
- Disable the tag on a page-by-page basis.
- Pass additional data to Maxymiser (must be enabled on your Maxymiser account).
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
- Library URL: The
mmcore.jslibrary URL provided by Maxymiser.
Example://service.maxymiser.net/cdn/tealium/js/mmcore.js
This should start with//. Do not includehttp:orhttps:.
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
| Library URL | (library_url) |
| Disable Maxymiser | (mm_disable) |
| Load Test Content Asynchronously | (mm_async) (Overrides default of true) |
| Custom | (custom.myvar) |
This page was last updated: November 10, 2026