Session AI Tag Setup Guide | Client-Side Tags

Session AI is an in-session marketing platform for enterprise direct-to-consumer e-commerce businesses. Session AI uses advanced machine learning to understand short-term consumer behaviors at the moment using only clickstream data, without requiring any historical, demographic, or personally identifiable information.

Tag tips

Use data mappings to dynamically override the standard configuration values.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Access Token: Access token generated by the Session AI server-side tools.

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Data Type	Description
`accesstoken`	String	Access token
`base_url`	String	Base URL
`widgetType`	String	Widget type
`widgetCallback`	Function	Widget callback
`customerId`	String	Customer ID (Overrides `_ccustid`)

E-Commerce

Variable	Data Type	Description
`logged_in`	Boolean `Y` or `N`	Logged in
`category`	String	Category
`product_id`	String	Product ID
`price_sale`	Number	Price sale
`price_orig`	Number	Price original
`sku`	String	SKU
`search_term`	String	Search term
`name`	String	Name
`price`	Number	Price
`list_price`	Number	List price
`variant.color`	String	Variant color
`variant.brand`	String	Variant brand
`variant.size`	String	Variant size
`cart.quantity`	Array	Cart quantity (Overrides `_cquan`)
`cart.productId`	Array	Cart product ID (Overrides `_cprod`)
`cart.priceSale`	Array	Cart price sale (Overrides `_cprice`)
`cart.priceOrig`	Array	Cart price original
`cart.sku`	Array	Cart SKU (Overrides `_csku`)
`cart.custom`	Array	Cart custom
`order_id`	String	Order ID (Overrides `_corder`)
`order_total`	Number	Order total (Overrides `_ctotal`)
`discount`	Number	Discount
`taxes`	Number	Taxes (Overrides `_ctax`)
`shipping`	Number	Shipping (Overrides `_cship`)
`item_total`	Number	Item total
`coupons`	String/Array	Coupons (Overrides `_cpromo`)
`referrer_id`	String	Referrer ID
`items.quantity`	Array	Items quantity (Overrides `_cquan`)
`items.priceSale`	Array	Items price sale (Overrides `_cprice`)
`items.priceOrig`	Array	Items price original
`items.sku`	Array	Items SKU (Overrides `_csku`)
`items.unit_price`	Array	Items unit price (Overrides `_cprice`)
`items.name`	Array	Items name (Overrides `_cprodname`)
`items.id`	Array	Items ID
`items.productId`	Array	Items product ID (Overrides `_cprod`)
`items.orderItemId`	Array	Items order item ID
`items.mod`	Array	Items mod
`items.custom`	Array	Items custom

Event Triggers

To map events, refer to Create an Event Mapping

Variable	Description
`view_home`	View home
`view_category`	View category
`view_product`	View product
`update_cart`	Update cart
`search`	Search
`apply_filter`	Apply filter
`select_sku`	Select SKU
`view_cart`	View cart
`add_to_cart`	Add to cart
`begin_checkout`	Begin checkout
`add_shipping_info`	Add shipping information
`add_payment_info`	Add payment information
`purchase`	Purchase
`user_login`	User login
`user_logout`	User logout
`user_register`	User register
`add_wishlist`	Add wishlist
`view_wishlist`	View wishlist
`update_wishlist`	Update wishlist
`view_review`	View review
`add_review`	Add review
`view_product_question`	View product question
`add_product_question`	Add product question
`view_landingpage`	View landing page
`view_faq`	View FAQ
`set_storelocation`	Set store location
`setCustomerId`	Set customer ID
`addCustomerInfo`	Add Customer info
`registerWidget`	Register widget
`Custom`	Custom

Event-specific Parameters

To map events, refer to Create an Event Mapping

Variable	Data Type	Description
`logged_in`	Boolean `Y` or `N`	Logged in
`category`	String	Category
`product_id`	String	Product ID
`price_sale`	Number	Price sale
`price_orig`	Number	Price orignal
`sku`	String	SKU
`search_term`	String	Search term
`name`	String	Name
`price`	Number	Price
`list_price`	Number	List price
`variant.color`	String	Variant color
`variant.brand`	String	Variant brand
`variant.size`	String	Variant size
`cart.quantity`	Array	Cart quantity
`cart.productId`	Array	Cart product ID
`cart.priceSale`	Array	Cart price sale
`cart.priceOrig`	Array	Cart price original
`cart.skuArray`	Array	Cart SKU (`Overrides _csku`)
`cart.custom`	Array	Cart custom
`order_id`	String	Order ID
`order_total`	Number	Order total
`discount`	Number	Discount
`taxes`	Number	Taxes
`shipping`	Number	Shipping
`item_total`	Number	Item total
`coupons`	String/Array	Coupons
`referrer_id`	String	Referrer ID
`items.quantity`	Array	Items quantity
`items.priceSale`	Array	Items price sale
`items.priceOrig`	Array	Items price original
`items.sku`	Array	Items SKU
`items.unit_price`	Array	Items unit price
`items.name`	Array	Items name
`items.id`	Array	Items ID
`items.productId`	Array	Items product ID
`items.orderItemId`	Array	Items Order Item ID
`items.mod`	Array	Items mod
`items.custom`	Array	Items custom
`customerId`	String	Customer ID
`attrName`	String	Attribute name
`attrValue`	String	Attribute value
`widgetType`	String	Widget type
`widgetCallback`	Function	Widget callback
`Custom_Parameter`		Custom parameter