AgilOne Webtag Setup Guide

Prerequisites

• Authentication Key (required for authenticating API calls to AgilOne)
• Tealium Event Extension (optional but highly recommended)

Tag Configuration

First, go to the tag marketplace and add the AgilOne Web Tag Tag to your profile (See Add a tag).

After adding the Tag, configure the below settings:

• Tenant ID (Required): The tenant ID you received from AgilOne.You may specify the ID in this field or set it dynamically using Data Mappings.

Load Rules

Load Rules determine when and where to load an instance of this Tag on your site.

Recommended Load Rule: Load on all pages

Data Mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.

The destination variables for the AgilOne Web Tag Tag are built into its Data Mapping tab. Available categories are:

Standard

Destination Name	Description
Tenant ID	(Required) Tenant ID
Authentication Key	(Required) Authentication Key Value
Search Term	The keyword used for searching the site
Event Name	Name of the event you want to trigger. Recommended for triggering events that are not already offered in the Tealium Event Extension.
Event Entity URL	URL of the page on which the event is happening
Event Entity Time	(Optional) timestamp of when the event is triggered. AgilOne recommends sending this value ONLY if the timestamp does not equal the time when the event is sent.
Event Entity Custom Data*	Additional data to send with the Event Entity

The Event Entity Custom Data is not the same as the Event Custom Data category.

E-Commerce

Since the AgilOne Web Tag Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:

• you want to override any Extension mappings
• your desired ecommerce variable is not offered in the Extension

Destination Name	Description	E-Commerce Extension Variable
Order ID	Unique Order ID	_corder
Order Total	Total value of order	_ctotal
Order Subtotal	Subtotal amount of the order	_csubtotal
Shipping Amount	Shipping Amount	_cship
Tax Amount	Amount of Tax	_ctax
Order Organization ID	Order Organization ID	NA
Order Invoice Date	Invoice Date for the Order	NA
Order Custom Data	Custom Data for Order	NA
Customer ID	Unique customer ID	_ccustid
List of Product IDs	Array of Product IDs	_cprod
List of Transaction Item IDs	List of Transaction Item IDs	NA
List of Names	Array of Product Names	_cprodname
List of SKUs	List of SKUs	_csku
List of Brands	List of Brands	_cbrand
List of Categories	Array of Product Categories	_ccat
List of Quantities	Array of Product Quantities	_cquan
List of Prices	Array of Product Prices	_cprice
List of Discounts	List of Discounts	_cpdisc
List of Organization IDs	List of Organization IDs	NA
List of Product Types	List of Product Types	NA
List of Product Subtypes	List of Product Subtypes	NA
List of Product Shipping Revenues	List of Product Shipping Revenues	NA
List of Product Organization IDs	List of Product Organization IDs	NA
List of Product Ship Dates	List of Product Ship Dates	NA
List of Product Invoice Dates	List of Product Invoice Dates	NA
Product Custom Data	Product Custom Data	NA

Customer

Destination Name	Description
Customer Email	Customer’s email address
Customer UUID	Customer’s UUID
Customer Preference DNE	Email opt-out value
Customer Preference DNM	Postal opt-out value
Customer Preference DNC	Phone opt-out value
Customer Custom	Custom data about the customer

Current Cart

Map to these destinations to send data for the current cart items.

Destination Name	Description
Current Cart ID	Unique cart identifier
Current Cart Quantity	Quantity of each item in the cart
Current Cart Custom Data	Custom data associated each item in the cart

To send data for cart updates (addition or removal), use the _cprod E-Commerce mapping. Refer to the Sending Cart Updates section for more.

Event Custom Data

Use these mappings to send additional data for standard events only.

Destination Name	Description
Event Custom Data for Product View	Event Custom Data for Product View
Event Custom Data for Search	Event Custom Data for Search
Event Custom Data for Category View	Event Custom Data for Category View
Event Custom Data for Brand View	Event Custom Data for Brand View
Event Custom Data for Cart Update	Event Custom Data for Cart Update
Event Custom Data for Checkout	Event Custom Data for Checkout

Triggering Standard Events

Standard events supported by AgilOne are triggered through the Tealium Events Extension. That means you don’t have to map the event name or trigger value for any event that is supported through the Extension. The Extension introduces standardized event names into your solution, along with a new Data Layer Variable called tealium_event. Each event is assigned a custom condition that matches your data layer implementation. When an event condition evaluates to true, the tealium_event is set to a pre-defined event value. Tealium’s AgilOne Webtag template reads the predefined value and accordingly fires the event. For example, when the condition for “Add to Cart” evalutes to true, tealium_event will be set to cart_add and the cart event fires on the cart page.

Full list of events supported for AgilOne through Tealium Events Extension:

Event Name	tealium_event Variable Value	Supporting Extension
User Login	user_login	Tealium Events
User Logout	user_logout	Tealium Events
Search Page View	search	Tealium Events
Product Detail Page View	product_view	Tealium Events
Category Page View	category_view	Tealium Events
Brand View	brand_view	–
Add to Cart	cart_add	Tealium Events
Remove from Cart	cart_remove	Tealium Events
Empty Cart	cart_empty	Tealium Events
Checkout	checkout	Tealium Events

To send additional custom data with a standard event, map in the Event Custom Data mappings under Standard Category.

Triggering Non-standard Events

If the event you want to trigger is not offered in the Tealium Events Extension, there is an alternative. You may use the Set Data Value Extension instead to set the event trigger and event condition. Then, map the trigger variable to the Event Name destination (under Standard Category).

The Brand View event is an example of a non-standard event. Follow these steps to trigger the event:

1. Add and configure a new Set Data Values Extension from the Extension marketplace.

2. Scope it to AgilOne Webtag.

3. Set the event_name Data Variable to the text brand_view. Remember: the brand_view value is predefined in the template and cannot be changed.

4. Add an event condition to evaluate the customer’s brand view action. For example, event_type equals brand_view.

If you don’t find the Variable you are looking, you may add it on the fly.

1. Go to the Tag’s Data Mappings tab and map the event_name Variable to the Event Name destination (Standard category).

Sending Cart Updates

Adding and removing items from a cart are treated as standard events and, therefore, easily triggered via the Tealium Events Extension. Sending data for the final cart (including the added or removed items) is a three-step process:

1. Configure the Tealium Events Extension to trigger the cart addition/removal event.
2. Go to the Tag’s Current Cart mappings and map to the desinations of choice.
3. Go to the E-Commerce Extension and map the newly added or removed cart item to _cprod. This will capture the updated cart items separately.

When the add-to-cart/remove-from-cart event fires on a page, our Tag template will automatically piece together the added/removed item(s) with the current cart data and send the complete cart list.

To correctly identify a removed cart item, you must map it to both E-Commerce cprod and Current Cart.

Vendor Documentation

• AgilOne Resource