This article describes how to set up the Teads Advertiser tag in your Tag Management account.
Tag tips
- Use mappings to override or dynamically set the tag configurations.
Tag configuration
Go to the tag marketplace to add a new tag. For more information, see About tags.
When adding the tag, configure the following settings:
Data mappings
Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.
The available categories are:
Standard
| Variable | Description |
|---|---|
advertiserId |
|
conversionType |
|
name | Name |
price | Price |
currency | Currency |
This page was last updated: November 10, 2026