Exactag Tag Setup Guide

This article describes how to set up the Exactag tag in your Tealium iQ Tag Management account..

Tag Tips

  • Supports the E-Commerce extension for:

    • Order ID
    • Order Subtotal
    • Order Total
    • Order Coupon Code
    • Customer ID
    • Product ID
    • Product Name
    • Product Category
    • Product Quantity
    • Product Unit Price
  • Conversion data automatically added when Order ID is present. Conversion data can be manually triggered by setting the Is Conversion Flag to true

  • Additional data points can be added through the UI Add Custom Destination option

Tag Configuration

First, go to the tag marketplace and add the Exactag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Campaign Code
    Your brand-specific Campaign Code

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Campaign Code (campaign)
Referrer URL (referrer)
Host Domain (host)
Site Path (site)
Search Parameters (search)
Site Group (sitegroup)
Cross Device ID (crossid)
Subid (subid)
Is Conversion Flag (is_conversion)


Variable Description
Level Value (level)
Customer Gender (customer_gender)
Customer Type (customer_type)
Order ID (order_id) (Overrides _corder)
Revenue/Order Total (order_total) (Overrides _ctotal)
Total Price/Sub Total (order_subtotal) (Overrides _csubtotal)
Promo Code (order_coupon_code) (Overrides _cpromo)
Cart or Order Type (order_type) (Overrides _ctype)
Customer ID (customer_id) (Overrides _ccustid)
List of Product IDs (product_id) (Overrides _cprod) [Array]
List of Names (product_name) (Overrides _cprodname) [Array]
List of Categories (product_category) (Overrides _ccat) [Array]
List of Quantities (product_quantity) (Overrides _cquan) [Array]
List of Prices (product_unit_price) (Overrides _cprice) [Array]

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This page was last updated: February 2, 2021