Exactag Tag Setup Guide

Tag Tips

• Supports the E-Commerce extension for:

  • Order ID
  • Order Subtotal
  • Order Total
  • Order Coupon Code
  • Customer ID
  • Product ID
  • Product Name
  • Product Category
  • Product Quantity
  • Product Unit Price

• Conversion data automatically added when Order ID is present. Conversion data can be manually triggered by setting the Is Conversion Flag to true

• Additional data points can be added through the UI Add Custom Destination option

Tag Configuration

First, go to the tag marketplace and add the Exactag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Campaign Code
  Your brand-specific Campaign Code

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

E-Commerce