Exactag Tag Setup Guide

This article describes how to set up the Exactag tag in your Tag Management account..

Tag tips

Supports the E-Commerce extension for:
- Order ID
- Order Subtotal
- Order Total
- Order Coupon Code
- Customer ID
- Product ID
- Product Name
- Product Category
- Product Quantity
- Product Unit Price
Conversion data automatically added when Order ID is present. Conversion data can be manually triggered by setting the Is Conversion Flag to true
Additional data points can be added through the UI Add Custom Destination option

Go to the tag marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Data mappings send values from data layer variables to the corresponding variables in the vendor tag. For more information, see About data mappings.

The available categories are:

Variable	Description
Level Value	(`level`)
Customer Gender	(`customer_gender`)
Customer Type	(`customer_type`)
Order ID	(`order_id`) (Overrides `_corder`)
Revenue/Order Total	(`order_total`) (Overrides `_ctotal`)
Total Price/Sub Total	(`order_subtotal`) (Overrides `_csubtotal`)
Promo Code	(`order_coupon_code`) (Overrides `_cpromo`)
Cart or Order Type	(`order_type`) (Overrides `_ctype`)
Customer ID	(`customer_id`) (Overrides `_ccustid`)
List of Product IDs (`product_id`) (Overrides `_cprod`)	[Array]
List of Names (`product_name`) (Overrides `_cprodname`)	[Array]
List of Categories (`product_category`) (Overrides `_ccat`)	[Array]
List of Quantities (`product_quantity`) (Overrides `_cquan`)	[Array]
List of Prices (`product_unit_price`) (Overrides `_cprice`)	[Array]

Was this page helpful?

This page was last updated: November 10, 2026